PR Fuel: PR News, Views, & Stews

Know Your Message before Talking to the Media

August 14 2014

Your PR team works hard to earn media opportunities for your brand. When those precious opportunities do present themselves, it’s imperative that you’re ready to capitalize on them. You have to be ready to talk to the media and to get your message across as clearly and effectively as possible. When you talk to a reporter, every word counts, and every word that comes out of your mouth is the difference between success and a PR blunder. That’s why it’s so important that you take the time to truly define and commit your message to memory before ever talking to the media. Read More

Hiring a PR Firm Doesn’t Free You from PR Duties

August 13 2014

One of the greatest misconceptions business owners have about hiring a PR firm is that it means they’ll no longer have to spend time on PR. That couldn’t be further from the truth. Make no mistake – hiring a PR firm does NOT free you from PR duties. In fact, it’s quite possible that you could be spending more time than ever on PR related activities. Read More

Establish Your Brand’s Identity Before Wasting Your Time with PR

August 12 2014

I’ve had people ask me more than once if PR was really a just a big waste of time. They’re often shocked when my immediate response is not simply an outraged “of course not!” Because the truth is, for some people, at certain times PR can be a waste of their time (and money). These are people who, as my mom used to say, don’t have their ducks in a row. Read More

Does Your Press Release Contain Hard Facts?

August 11 2014

Writing a press release seems easy enough. You have a news item you want to get across to the media, so you give a quick summary and send it off. That’s how it goes, right? Well, sort of. Read More

Why You Should Be Using Long-tail Keywords in Your Press Releases

August 08 2014

It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that means using long-tail keywords. Why? Here’s a quick discussion to answer exactly that. Read More

Why Scheduling Your Social Media Updates is Risky

August 07 2014

According to Gleanster, 84% of top companies are either automating their social media efforts or are considering doing so in the near future. With numbers like that, it’s hard to imagine why you wouldn’t want to start scheduling out your tweets, Facebook updates, etc. However, the truth is that doing so can prove a bit risky. Read More

How to Keep Your Press Release Tight and Lean

August 06 2014

You’d be surprised to know how often I still get questions about target word counts for press releases. I know I shouldn’t be surprised, but I still have a hard time believing this line of thinking hasn’t fallen by the wayside. I guess the old school SEO idea that you need 500-plus words or whatever is a hard one to shake for many people. Read More

5 Reasons You Should Be Tracking Your Brand Mentions

August 05 2014

Do you know what people are saying about your company online? If not, you really should. Whether there’s a positive or negative buzz (or none at all), the information can prove useful. Let’s take a closer look at why… Read More

PR Isn’t Your Ticket to Overnight Success

August 04 2014

At some point, every small to medium sized business has a divine revelation: continued growth depends on generating excitement out in the public. If people don’t become more interested, things will stall. And this is true, to an extent. However, the problem with this is that many newbies tend to handle it the wrong way. Read More

Influencers Come in Every Shape and Size

August 01 2014

Traditionally speaking, why do you write a press release? That’s an easy one, right? You want a journalist to see it, feel like your news really is news, use it to write a story, and get some eyes on your company. And it’s a good plan. Read More