News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy.
At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. Here, we use our knowledge of PR to inform you of the difference between news and press releases. Also, we explain how each type of release can help promote your business.
Keep reading and grow your business’s brand reputation today!
A news release covers any newsworthy topic that happened in the recent past or is currently happening. The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective.
A news release guide follows this basic format; it answers:
A news release could cover a wide range of topics, such as politics, crime reporting, or wholesome stories about good Samaritans.
To have your news release reach the right people, you must write for your target audience. Research factors such as their age, geographical location, and interests. You can then make use of what you learn to better tailor your news release to your readers.
Although these bits of information may seem inconsequential, they could mean the difference between gaining and losing readers. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news.
You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. Or, if your business recently changed hours of operation, then you may want to make a news release.
A press release typically takes the form of a short statement in writing. The goal of a press release is to answer the “who, “what,” “when,” “why,” and “how” of a certain project, like a sales pitch.
You present your press release to journalists to convince them it is worthy of publication in media outlets. Other than convincing journalists that your press release is worthy of publication, the goal of a press release is to bring the attention of your target audience to your project.
If written well, a press release can be an effective component of your business’s marketing strategy. But, if done poorly, it’ll never make it past a journalist’s desk and be forgotten.
As a small business, you may want to make a press release, for example, to promote a new service or product, or to advertise an upcoming sales event.
There’s one essential difference between a news release and a press release: time. In other words, whereas a news release covers something that is currently happening or has already happened, a press release covers something that has yet to happen.
Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use. Although not exclusive to either outlet, news releases are more associated with online communication, whereas press releases are more associated with news channels.
As a small business, you would use a news release to discuss a past event that your business was recently involved in. On the other hand, as a small business, you would use a press release to promote an upcoming project or event.
If you still are unclear about the difference, then “media release” is a useful, catch-all term to describe such PR marketing strategies.
As a small business, you may not believe that your business activities are newsworthy. Yet, although you may be a small business owner, having publicity can still help bring attention to your products or services. Without public relations, no matter the size of your business, you can’t grow in your industry.
PR strategies aim to build upon, promote, and manage your business’s brand reputation. By taking advantage of PR, whether it be through using PR strategies or by working with a PR team, you can access connections that’ll help cultivate your business’s brand reputation.
If you are having difficulty writing a press release for your news, event, or announcement, then you’re in luck. Although you know your project best, you may not have the time or the journalistic expertise to make an effective press release for it.
That’s where our writing services come in to help. When you work with one of our seasoned editors at eReleases, you’ll get a well-written and concise press release that best promotes your project.
News release vs. press release: knowing the difference between the two is essential when you do something involving public relations. No matter if you’re a small business or a large corporation, using these PR strategies can help build your brand reputation.
If you have any more press release-related questions, then contact us and we’ll be happy to do our best to answer them. Or, you may browse our website to find more PR-related content or to learn more about our services.