PR Fuel: PR News, Views, & Stews

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

September 11 2014

You can feel it through the computer. You get an email back from the reporter you sent your latest press release to and you can just hear them laughing as they respond. There’s a feeling they just aren’t taking your press release seriously despite the subject matter obviously not being a joke.  Read More

Should You Fake Your PR Personality?

September 10 2014

Every PR pro knows the feeling: you got to post something on social media or write up a press release and you have a moment where you wonder about the tone you’re using. You start to wonder if it’s the right one for the business or if you should change it up. After all, just because YOU use that tone regularly, it doesn’t mean your business should.  Read More

Public Relations Tactics to Use in a Pinch

September 09 2014

So you can feel success right around the corner. You need something quick to capitalize on the momentum you can feel vibrating in the air. However, you don’t exactly have something planned, or what you do have planned you just realized won’t work for your needs.  Read More

Press Release Headline Makeovers

September 08 2014

After writing headlines for press releases for quite some time it can be difficult to come up with brand new ones. You increasingly need new ways to hook readers in, especially in this hyper-fast digital world. If your headline doesn’t hook the reader immediately it’s likely it will get lost in the shuffle of everyday life.  Read More

Ideas for a Video Series to Suit Every Industry

September 05 2014

Looking to start a video series? It’s a great idea – the longer the world is on the web, the more they gravitate towards easy to digest material like quick videos. They’re also a way to be as interesting as you can which is important if you want the attention you deserve. Read More

Coming Up with an Amazing Press Release Headline

September 04 2014

Think your press release isn’t getting noticed because reporters and editors just don’t care about the story? You may be right – but you also might be mistaken. Your poor title could be all that’s standing in the way of your success. The wrong title could not only confuse the readers but also give them the wrong impression about your business as a whole. Read More

3 Ways You Can Improve Your Press Release Closing Sentences

September 03 2014

Stories are only as good as their endings. If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, it will be the main thing they remember, guaranteed.  Read More

Why Hiring the Least Expensive PR Agency is Usually a Bad Idea

September 02 2014

When hiring a PR agency, there are lots of different factors that need to be considered. You need to find an agency with a positive track record of generating meaningful buzz for its clients. You should look for an agency that you click well with…one that understands your product and has experience in your industry. I could go on and on, but the point is you shouldn’t make your choice based solely on any one factor. That’s especially true when it comes to price. Read More

Why You Need to Start Caring about Local TV

September 01 2014

I’ve seen it time and time again. Business people want to jump headfirst into the PR game with high hopes of national media coverage. They hire a PR team and then immediately start hurling out expectations of landing interviews and coverage on CNN and FOX News. Then the PR team pauses and says, “Whoa, hold on their, Sport. How about we start with landing you a spot on your local news show?” And the business owner scoffs. Read More

Don’t Ask Reporters for Interview Questions Ahead of Time

August 29 2014

So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big time and are facing the national media. Or maybe it’s a negative—maybe you have to have a press conference or interview about a crisis your company is currently facing. Whatever the case, your palms are sweaty and you’re worried about the questions you are about to face. Read More