PR Fuel: PR News, Views, & Stews

Do You Make a Good First Impression?

July 31 2014

Everyone’s heard it before. In fact, your mother may have told you when you were a little kid—you only get one chance at a first impression. Furthermore, it’s common knowledge that most people judge you within seconds of meeting you. Read More

Are Your Email Pitches Getting Flagged as SPAM?

July 30 2014

Email can be a great avenue for delivering pitches and getting coverage for your news and events. However, it has to be done correctly. Failing to do things right could cause your emails to end up in SPAM boxes everywhere. Which means you’re just wasting your time and hurting your brand. How can you fix it? Read More

What Some Top Brands Can Teach You About Facebook Presence

July 29 2014

Every brand can teach you something about running a Facebook page, be it positive or negative. Occasionally you run across a brand page that can really demonstrate what works… and what sends customers screaming.  Read More

What Puppies can Tell You About Social Media

July 28 2014

Puppies? Isn’t the Internet all about cats? While that is undoubtedly true, puppies are still near and dear to our hearts with their adorable ridiculousness.  Read More

Handy Tips for Training a New Employee on Social Media Practices

July 25 2014

Congratulations, it’s time to hire a new person to the team! This is always an exciting time as it signifies that you’re headed in the right direction. You’re doing enough things right and you need to hand certain tasks off to other people.  Read More

Turning Your “Luck” Around

July 24 2014

What bad luck! That big client you were going to snag next week had something come up and now you can’t seem to reschedule the meeting. Also, you goofed up a price on your website and now you have an angry mob at your doorstep. Plus, the press release you wanted to send out had to be rewritten so you missed an important deadline. What rotten luck! What else could go wrong?  Read More

3 Steps to a Great Viral Video

July 23 2014

Ok, the title is a little misleading. “Go make me a viral video” is the call of the CEO these days. To their defense it seems so easy – make a crazy or controversial video and get spread across the Internet. Why doesn’t everyone do it?

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Press Releases You Should Never Write

July 22 2014

While press releases are still a great way to gain exposure through traditional media, sometimes PR pros take them a little too far. In fact, it’s easy to make even the toughest editor (or an intern) weep when they see yet another press release that should’ve never been written, much less actually sent out.  Read More

Press Releases During PR Disasters

July 21 2014

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said something ridiculous and gotten into a ton of trouble over it. The news is reporting it on a constant loop. You realize your press release job just got that much tougher.  Read More

Why PR Works So Well Online

July 18 2014

The field of public relations existed well before the World Wide Web came into being, and was even around before the Internet appeared. However, it’s pretty safe to say that the online world has taken what the masters of PR did in previous decades and expanded it into regions before unknown. Now even the tiniest mom & pop store can reach a worldwide audience for cheap or free.  Read More