PR Fuel: PR News, Views, & Stews

4 Tips To Help Your Business Get More Local Press

January 05 2015

Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. Read More

Every Pitch is a Learning Experience

December 31 2014

With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. Your pitches must immediately grab the attention of the targeted journalist if you want to get noticed and get coverage. Read More

Top 40 Kick-Ass #PR Quotes of 2014

December 29 2014

40 of the most inspiring, light-a-fire-under-your-butt public relations quotes from 2014. Now go out ‘n get ’em.

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When Companies Try too Hard

December 29 2014

Occasionally while scouring the Internet or going to trade shows you see companies that just make you laugh. As PR pros we know a little goes a long way and you don’t have to shove your message down the public’s throat to make your point. Unfortunately, not everyone got that message, and they go way overboard when it comes to PR and marketing.  Read More

The #1 Reason Interviewees Get Blindsided By Reporters

December 22 2014

We’ve all seen cable news interviews where the host ambushes the interview subject with an unexpected line of questioning that completely throws him of his game and leads to a full-blown meltdown. It’s a disastrous situation that can cause serious damage to a brand. And it doesn’t just happen on TV. You can get blindsided by a reporter during any type of interview, regardless of the format. Read More

Why PR Remains the Red-Headed Stepchild of Marketing

December 15 2014

We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.  Read More

Why You Should Edit Everything You Write

December 10 2014

There’s something almost magical about a brand new blog post up on your blog or website. You spent all that time writing about a subject you love dearly and think your adoring public will just eat up. Thus, you want it out there as quickly as possible so people can start reading it and spreading it around the Internet. Read More

A Facebook Only Campaign Just Doesn’t Cut it Anymore

December 08 2014

 For quite some time now businesses have been able to get away with just having a Facebook presence. They throw some stuff together, add a few posts, upload a profile picture, and resolve to talk to their fans once in a while. Even those this approach is haphazard, they usually manage  to claim a few followers and fans and be somewhat successful.  Read More

Descriptions of Your Social Media Accounts are Important

December 03 2014

You’ve made sure to open up Facebook, Twitter, Pinterest, and other social media accounts you know will grow your business. You know these accounts will enhance your PR efforts by connecting you with millions of people around the world.  Read More

Is Your Press Release Actually Timely?

December 02 2014

Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s news world, and that’s a point you must remember when writing your press releases. Read More