In today’s evolving and fast-paced digital landscape, it’s more important than ever to use every resource to your advantage. But not everything needs to rely on high-tech methods to make an impact. The humble press release is a tried-and-true tool with a powerful reach.
A survey by Global Results Communications discovered that 59% of journalists found media releases to be the most useful PR asset. The trick then is writing a press release that gets your business noticed for all the right reasons.
Press release writing services can be a big help but they’re not all created equal. To ensure your press release writing is up to par, keep reading below to uncover the 13 signs of quality press release writing services.
1. Professional Writers
To get quality press release writing, you need professional writers at the helm. That’s why, first and foremost, you need to verify that any quality press release writing services you use employ experienced writers.
Look for backgrounds in journalism and public relations, as well as any other related fields. If they have experience in specific industries pertaining to your needs, this is even more beneficial.
You will also need to verify professional writing skills. Professional writers must be able to craft a compelling narrative to pull the reader in. They must also have an understanding of their target audience.
2. Customization Options
Not all businesses are the same. They each have their own attributes and qualities. Press release writing is not a one-size-fits-all approach either.
Don’t settle for press release writing services that give you a cookie-cutter copy-and-paste business press release. Your business deserves better than a standard fill-in-the-blanks template.
The best press release services will take the time to get to know and understand your business’s story. They will ask for and address your unique objectives and goals. A good service will also make an effort to adapt their writing style and content so that it aligns with your brand and goals.
3. Clear and Concise Writing
When writing a press release, you only have a short amount of time and space to make your impact. Many media outlets only offer a limited space for featuring press releases and will favor those that meet their specific space constraints. Therefore, your press release must be concise and to the point.
A professional press release writing service will also ensure that your business press release uses clear language to improve overall readability. In many cases, they will avoid using complex jargon or technical language that might confuse the reader. This will depend on your industry and business needs.
4. Identifying Newsworthy Content
73% of reporters look at a business’s press release for vetting and doing research on an organization. As a business owner, it can be difficult to sift through all of your achievements to find the most newsworthy content to include in your press release.
Professional press release writing services are highly skilled at identifying these areas. They understand what makes a story interesting to journalists and readers. Professional press release writing services focus on the key points in your story that are the most newsworthy and relevant.
Using this information allows them to craft the most compelling headlines and lead paragraphs to grab the attention of the readers.
5. SEO Expertise
Writing a press release for the modern world involves using certain tips and tricks to help it get noticed better. Search Engine Optimization (SEO) is one of the best ways to enhance press releases.
SEO relies on using relevant keywords within the content of the press release to help it rank higher and more organically in search results. This also includes areas like meta tags, titles, and links.
Professional press release writing services have the knowledge and the skillset needed for successful SEO utilization. They can help to increase the visibility and ranking of your press release online in search results.
6. Editorial Expertise
Accuracy, proper grammar, and spelling are key elements of a well-crafted press release. If your press release contains spelling and grammar errors or factual inaccuracies, this can reflect poorly on your business.
Quality press release writing services have editors or proofreaders. Their job is to review all of the press releases for grammar and spelling issues. They may also be able to check for factual accuracy.
A professional press release writing service will also ensure that they maintain the proper consistency in their style and tone throughout the press release.
7. Proper Formatting
Your press release must follow the set formatting that is required for media outlets and journalists. Press releases follow a standard format including the dateline, headline, lead paragraph, body, boilerplate info, and contact information. Formatting permits easy readability and professionalism.
Any deviation from this format can show a lack of professionalism and care. It could also result in your press release being rejected altogether.
Entrusting quality press release writing services means you’ll always have a properly formatted press release that meets industry standards. It also allows your brand to maintain consistency since every press release will follow the same structure.
8. Timeliness for Deadlines
Timing is everything. With breaking news and new product launches. press releases sometimes need to fit within tight time deadlines. If it takes a week or even 48 hours to complete a press release, it could already be old news by the time it is released.
That’s why working with professional press release writing services is beneficial. They understand the importance of meeting tight deadlines.
A professional press release writing agency will offer fast turnaround times to meet your needs. They must also be responsive to you and ensure that they consistently meet your press release publication schedules.
9. Client Involvement
A quality press release writing service should encourage your feedback and involvement in the writing process. After all, it is your business. This is essential for providing real-time updates and improving client satisfaction.
Professional press release writing services make it their business to know your business. A good press release writing service takes the time to get to know each client. They should ask you about your brand’s message and voice for customization.
They will often use interviews and conduct research to gather the necessary information about their clients. This, in turn, allows them to craft the best possible press releases.
10. Offering Revisions
Professional press release writing services strive to create the best press releases possible for your needs. However, they may not get everything right the first time around. A quality service will allow you to provide your own revisions.
It could be something as simple as a certain word or phrase you want to change. It could also involve something like one of your main objectives being overlooked.
No matter what the issue is, a quality press release writing service should give you the opportunity to read through and identify if there are any necessary revisions to be made. This way, you can be sure that it aligns with your specific expectations.
11. Distribution Options
Having established relationships with various distribution channels allows your story to be shared with the right audience. Quality press release writing services should offer distribution options such as newswire services, media outlets, or industry-specific websites.
Popular distribution channels include:
- Cision PR Newswire
- Associated Press
- Bing News
- Yahoo News
- Google News
Professional press release writing services also know the best times and days to distribute press releases. Thursday is the best day of the week to send press releases with the highest open rate. Press release emails sent out between 10 a.m. and 2 p.m. have an average open rate of 45%, which drops to just 15% outside of these hours.
12. Pricing Transparency
A quality press release writing service will always be upfront about its pricing options. Pricing transparency ensures that the price you see is the price you get. It should come with no hidden fees attached.
Displaying clear pricing policies on their website lets you know exactly what you’re paying for and what services are included in this cost. They should be able to offer detailed explanations of services within pricing tiers and answer any questions about pricing you may have.
13. Proven Track Record
A sure sign of a quality press release writing service is a documented track record and a reputation to back it up. Check for a portfolio of previous press releases from past clients that demonstrate their unique press release writing abilities. Case studies can also be a terrific way to see how they’ve helped businesses just like yours.
Another way to verify the track record of press release writing services is to look for client testimonials on their site. Testimonials from satisfied clients will give you valuable insights into the quality and professionalism of the work provided.
Leverage the Power of Quality Press Release Writing Services with eReleases Today
A well-crafted press release is vital for any business looking to enhance its visibility, credibility, and public image. It’s also crucial for effectively communicating important news and announcements, or recent developments to a target audience and the broader public.
eReleases specializes in offering quality, affordable, fast, and reliable press release writing services for small businesses. We’ve worked with companies like Dining Bond Initiative, Allebach Photography, and Specialty Vehicle Engineering; along with many other companies and brands. Let us help you tailor a business press release that gets you noticed.
Contact eReleases with any comments, questions, or concerns today.