What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers alike.
It’s that final punch in a press release that tells who you are, what you stand for, and why people should care. Think of it as your business’s snapshot. A powerful, concise statement, packed with identity and purpose.
So, why is it crucial, and how can you craft one that resonates and remains with your audience? If you’re committed to nailing your next press release, you’ll want to hang on to every word that follows. Today, we’re taking a closer look at the role of boilerplate and why it’s important.
What Is a Boilerplate in a Press Release?
The boilerplate is the sturdy base of your press release. It’s a brief, standardized piece of text, typically found at the end of a press release, that describes who you are and what you do.
The boilerplate isn’t about flair. It’s about the facts. It’s where you pack in the essential details about your company: your mission, the core services or products you offer, and a sprinkle of your achievements or what sets you apart.
This section doesn’t dance around with fancy language. Instead, it provides the meat and potatoes of your organization in a way that’s easily digestible for journalists and readers alike.
Why bother with a well-crafted boilerplate? It’s simple. While your press release talks about the now, the boilerplate is your chance to showcase the always; the timeless aspects of your business.
This is where boilerplate benefits come into play. A solid boilerplate boosts your credibility and saves journalists time by offering them a quick snapshot of who you are.
Think of it as your business’s elevator pitch. If someone reads only that part of the press release, they should get the gist of your company’s identity and purpose.
The best boilerplates echo the same message: “This is who we are, and this is why we matter.”
Crafting Your Identity with a Boilerplate
When you’re writing a boilerplate, think of it as laying down the ABCs of your company. This is where you get down to the nitty-gritty of what your business stands for. You want to communicate your identity clearly and concisely.
Start with the basics:
- Your company name
- When you were founded
- Where you’re located
- What you do
- Your company tagline
- A call to action including your web/social details
Keep it snappy. The who, what, where, and why should not turn into a lengthy saga.
Inject Your Values
The core of your boilerplate should echo your company’s values.
Are you all about innovation? Do you pride yourself on sustainability? Maybe customer service is your jam.
Whatever it is that you value most, make it known here. This isn’t just filler text; it’s a chance to make your principles known. When writing a boilerplate, this is your opportunity to say, “Hey, this is what we’re all about,” without climbing on a soapbox.
Highlight Your Achievements
A great boilerplate doesn’t shy away from sharing successes. Did your company win an award? Have you been recognized in your industry?
Use this space to give a shout-out to your achievements. This isn’t bragging; it’s about showing that you’re established and credible.
But remember, it’s a highlight reel, not a documentary. Pick the achievements that pack the most punch and stick to those.
Make it Approachable
You want to strike a chord with the reader. Drop the corporate speak and write in a way that’s relatable.
Think about how you’d introduce yourself at a casual networking event; be professional but personable. If someone reads your boilerplate, they should feel like they’ve just had a solid intro, not a run-in with a robot spewing specs and stats.
Keep it Updated
A stale boilerplate is like last year’s calendar: not very useful. Keep your boilerplate fresh with the latest about your company.
Did you launch a new product? Move to a bigger office? Update your mission?
These changes should be reflected in your boilerplate. Think of it as a living document, one that grows with your company.
Write for Longevity
Your boilerplate should stand the test of time. It’s tempting to include every little detail but resist the urge.
Stick to information that will still be relevant a year from now, or even five. This way, you’re not rewriting it every time something small changes. It’s about creating something durable that can serve as a consistent foundation for all your press materials.
The Power of Precision
Precision in communication means hitting the nail on the head with your message. When you’re crafting the best boilerplate for your company, every word must serve a purpose.
Like a skilled chef uses their ingredients, you too must select each word carefully to flavor your message just right. Your boilerplate isn’t just a block of text. It’s the essence of your company distilled into a few, well-chosen sentences.
Choosing Words Wisely
The choice of words in a boilerplate template is like picking out the right tool for the job. You wouldn’t use a hammer when you need a screwdriver, right? Likewise, you shouldn’t use complex jargon when simple language will do.
Your aim should be to make your message clear and accessible, not to flex your vocabulary. Remember, you’re writing for real people who want to understand who you are and what you do, quickly and effortlessly.
Setting the Tone
The tone of your writing speaks volumes. It’s not just what you say; it’s how you say it that matters.
Your boilerplate should echo the voice of your brand. Is your brand friendly and approachable? Professional and straightforward?
Your boilerplate should reflect this tone consistently. This isn’t the place for long-winded explanations or flowery prose. Keep it tight and on-point to ensure the reader can feel the personality behind the words.
Making Every Sentence Count
In the best boilerplate, there’s no room for filler. Every sentence should pack a punch and contribute to the overall picture you’re painting of your company. If a sentence doesn’t tell the reader something useful, cut it out.
Think of your sentences as members of a team. Each one should have a role, working together to present your company in the best light possible.
Staying on Brand
A boilerplate template is a reflection of your brand, and consistency is key. From the first word to the last, make sure that what you’re writing aligns with your brand’s identity and message.
A disjointed boilerplate can confuse the reader and muddle your message. It should be clear, concise, and unmistakably ‘you’.
Beyond the Basics: Maximizing Impact
You’ve got the basics down: your boilerplate covers the who, what, and where. But does it turn heads? Does it spark interest?
Let’s show you how to craft a boilerplate that resonates more deeply with your audience and turn that solid foundation into an unforgettable first impression.
Sharpen Your Message
A powerful boilerplate does more than just inform; it captivates. To maximize impact, focus on sharpening your message. This means being clear about what your company does and why it matters.
Avoid the fluff. If a sentence doesn’t give the reader valuable insight into your company, chop it. Think of your words as tools to build a strong, clear image of your brand in the reader’s mind.
Harness the Power of Storytelling
People connect with stories, not just facts. Your boilerplate should tell a story about your company.
Where did it start? What drives it? What’s the vision?
A bit of storytelling can turn a dry introduction into a compelling narrative. Just keep it short and sweet. Like a teaser that leaves them wanting more.
Add a Human Touch
Companies aren’t just about products and services; they’re about people. Give your boilerplate a human touch by briefly mentioning the team behind the brand or the customers you serve. This can create a more personal connection with the reader and make your company feel more approachable and relatable.
Emphasize Unique Selling Points
What makes your company stand out? Identify your unique selling points and make sure they’re front and center in your boilerplate.
This isn’t the time to be modest. Highlight what makes you different and why that’s an advantage. But remember, keep it factual and resist the urge to exaggerate.
The Power of Precision
What is a boilerplate in a press release? In a world brimming with noise, your press release boilerplate is your chance to resonate with clarity about who you are.
eReleases harnesses this power by turning a simple paragraph into your brand’s signature closing note. When we encapsulate your mission, vision, and uniqueness, we ensure your voice isn’t just heard; it’s remembered. With our seasoned experts, you won’t just inform; you’ll impress and influence.
Ready to leave your mark in the media world? Download our free PR Checklist, an actionable list of press release dos and don’ts to make every word count.