PR Fuel: PR News, Views, & Stews

Deny, Deny, Deny: How to Embrace Denial in Your PR Campaigns

February 22 2013

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!” Read More

Is Your Press Release Full of Fragments or Run-on Sentences?

February 15 2013

As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual content (although that is an issue, as people put up release after release for links with no real newsworthy content). But another issue is how these releases are put together. The problem? Sloppy mechanics. Read More

When to Retract a Press Release

February 13 2013

As a PR guy, there may not be a word I hate hearing more than “retraction.” Any time a client approaches me with the request to retract a press release, I instantly cringe. Retractions suck. Not just because they’re a good amount of work, but because they can lead to a lot of negative fallout. A press release retraction can get you unwanted scrutiny, making reporters think something bad is happening. So, often times, when you request a press release retraction, the reporters are like sharks sensing blood in the water, and they’re ready to attack and find out the real story. Read More

Mastering the Fine Art of Writing with Brevity

February 12 2013

English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.”

Thomas Jefferson showed a similar love for brevity when he quipped, “The most valuable of all talents is that of never using two words when one will do.”

Nietzsche also had something interesting to say about the subject of brevity… Read More

Spinning a Narrative

February 08 2013

In the world PR, the term “spin” has a fairly negative connotation. We think of mega corporations trying to get out of getting into trouble for something naughty they did or a TV station leaving out information because their owners have an interest in the story being squashed. Read More

How to Make a Long Press Release Easier to Read

February 04 2013

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release. Read More

Should You Use Google’s New Tool to Disavow Links to Old Press Releases?

January 30 2013

Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this: Read More

Are You Sending Everyone the Same Press Release?

January 29 2013

Tell me if this sounds familiar: You have a great story, so you write a press release. You then send that one press release out to everyone on your media list — local newspaper reporters, editors at national publications, bloggers, TV/radio people, etc. Read More

The Dos and Don’ts of Linking in Press Releases

January 25 2013

As you undoubtedly know, one of the major SEO benefits of online press release distribution is that you can build links back to your website. By thoughtfully embedding links in your press releases, you can drive traffic back to your website and help bolster your search engine rankings (note: while the old press release directories might not carry as much link juice as they used to, your press release links can still increase your search rankings if you publish them on quality sites and especially if your stories get picked up and spread). Read More

8 Grammar Mistakes to Avoid in Press Release Writing

January 23 2013

If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press releases too, especially as we see more and more small businesses turning to releases as ways to market online and build links. Read More