PR Fuel: PR News, Views, & Stews

4 Ways You Can Be More Efficient At Social Networking

January 21 2013

Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average Twitter user spending 21 minutes each month Tweeting, and the average LinkedIn user spending 17 minutes a month on the site, it’s clear that people devote a lot of time to social networking. Read More

Subject Line Mistakes to Avoid when Sending Emails

January 18 2013

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects. Read More

How to Punctuate Quotes Correctly in Your Press Releases

January 17 2013

Let me begin by saying that I’m no grammar Nazi. However, the fact is that for many people, grammar and mechanics will make or break whether they put any stock into your writing. So if you want them to take you seriously, which you obviously do, you should take care to punctuate things correctly. Read More

Why You’re Suffering from Writer’s Block

January 15 2013

Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough for me. Read More

How to Identify Influential Bloggers

January 14 2013

Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone has a blog in the niche you’re targeting doesn’t necessarily mean you should spend your time building a relationship with them and pitching them.  Yes, smaller blogs can still offer good PR opportunities, but there are also a lot of blogs out there that just have no audience and carry no influence. Read More

Do Exclamation Points Have a Place in Press Releases?

January 11 2013

Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it will go no place fast. Press releases are bits of news that others will hopefully use to create a compelling story. It’s factual information only. Read More

5 Tactics for Dealing with Tough Questions from the Media

January 10 2013

In most cases, you’ll probably find media interviews to be a pleasant experience. The average business doesn’t find itself plagued with controversy, so the chances of you being blindsided by a reporter probably aren’t all that great. Read More

The 3 Goals of Every Email You Send to a Reporter

January 09 2013

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be. Read More

5 Things You Can Do To Improve Communication With Your Employees

January 08 2013

Communicating effectively with your employees is essential to creating a happy, productive workplace. When you communicate well with your employees, you can build good relationships with them, and when you do that, you can: Read More

The 5 Reasons Reporters Aren’t Using You As a Source

January 04 2013

Aren’t you tired of seeing your competitors getting all the ink? Doesn’t it get old seeing someone else in your industry giving an expert quote when you’re just as qualified (or maybe even more qualified) to give a quote? Do you feel like you’re banging your head against a wall trying to get the media to notice you? Read More