PR Fuel: PR News, Views, & Stews

5 Traits of Good Press Release Writers

May 02 2013

Being a good writer doesn’t automatically mean that you can be a good press release writer. Press release writing is its own beast, and while there are certainly some skills from other types of writing that will help you write great press releases, there are also some traits unique to press release writing that you need to possess. Read More

How to Transform Your Blog into a News Distribution Channel

May 01 2013

Let me get one thing straight from the beginning—in no way am I writing this post to encourage you to stop writing press releases. I’ve seen some people say that it’s okay to give up press release distribution in favor of using your blog as a news distribution channel. I highly disagree with this approach. I think it limits your reach and decreases the chances of you getting the coverage you want. Read More

Choosing a Press Spokesperson for Your Nonprofit Organization

April 29 2013

If you want to get the word out about your nonprofit, you need to have a strong public relations strategy. Good PR is what will help you spread the word about your cause, attract more activists, build trust with donors, and keep your organization growing so you can continue to do what you do best. Read More

What To Do After You Get Media Coverage

April 26 2013

When the topic of getting media coverage comes up, we spend all of our time talking about how to get said coverage, as if that’s the only thing you need to do. But the truth is that once you land that media coverage you so desire, your job isn’t over. It’s not time to sit back and celebrate yet. You still have some work to do. Read More

What Can You Do With That Press Release You Just Wrote?

April 25 2013

I know a guy who is a school teacher by day and a freelance writer at night. He does pretty well for himself and does a good job at keeping his two lives separate; however, every now and then someone from school finds his freelance site and starts asking questions. When that happens, he inevitably ends up getting volunteered to do extra writing for the school, as he’s told me about on numerous occasions. Read More

There are Times When It’s Okay to Turn Down a Media Interview Opportunity

April 24 2013

Many people believe that you should take advantage of every media interview you’re offered. They say that if there’s a chance to get your name out there, you do it. Read More

5 Ways to Annoy the Crap Out of Reporters

April 23 2013

It stands to reason that if you want to get press for your company you shouldn’t piss off the people who can give it to you. Media relations is an incredibly important component of getting publicity, and unfortunately, it’s a component that a lot of people mishandle. Too many time, overly eager business people don’t know how to deal with the media, and as a result, they end up doing things that annoy the crap out of reporters. And when you annoy the crap out of reporters, they tend to not show much interest in covering your company…like, ever. Read More

Hot Tips for Writing a Better Boilerplate

April 16 2013

Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is going out to hundreds of different places all over the internet. It’s the paragraph that concludes every press release, making a strong statement about what your company does and what makes you different. It’s also the paragraph that journalists will refer to and borrow information from when writing about your company. Read More

The “Nuclear Option” for Social Media Posts

April 15 2013

Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you know will work on a large scale, but may have other consequences; hence your hesitation to actually use it. Read More

Running From Success

April 10 2013

Do you ever feel like success is running away from you? I know I occasionally feel like true success is just out of reach. This is usually a result of setting my goals way too high and not knowing what I want at the time. When I re-evaluate what I’m actually reaching for suddenly I realize just how well I’m really doing. Read More