About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.
Instead, you can expand your reach and maximize business growth with press release distribution.
On the fence about creating press releases for your business? Here are 10 reasons you shouldn’t wait. Keep reading to discover how a well-structured press release can boost business growth.
After reading this guide, you can make a more informed choice with your company’s growth in mind. Read on to discover how press releases can set you up for success today!
1. Appear in Front of Your Customers
If people don’t realize your business exists, you’ll never generate leads or sales. In order to boost business growth, you’ll need to generate brand awareness first.
Press release distribution services can help you appear in multiple publications at once. You can appear in front of customers, boosting your brand visibility. In fact, you can focus on publications that already reach your ideal customers.
Appearing in front of your target audience can help you save valuable time. You won’t have to dig through low-quality leads.
Instead, you can focus on consumers who already want or need your business.
You can also use press releases to create an omnichannel marketing strategy. Appearing on multiple outlets can expand your reach. For example, you can share your press release on:
- Your company website blog
- Industry-specific publications
- Print publications and blogs
- Influencer accounts
- Social media accounts
Each outlet can help boost your brand’s visibility.
2. Generate Awareness and Recognition
Once you start appearing in front of customers online, brand awareness will grow. In time, people will start to remember and recognize your business. The next time someone needs your product or service, they’ll recall your press release.
You can start generating direct website traffic. Consumers can learn more about your business.
Press releases can help you remain top-of-mind, too. In fact, consumers might think of you before your competitors. You can generate more leads and sales, setting you up for business growth.
3. Establish Your Credibility
About 68% of marketers use content marketing to build credibility with their audience. Regular posts will help people learn about your business. Consumers will get the chance to see proof of your experience and expertise, too.
They can also recognize your accomplishments and successes.
Establishing your credibility in the industry can help you stand out from competitors.
It’s important that your business appears in high-quality publications that have already established their credibility. You can leverage that existing credibility to build your own.
Consumers already trust the publications they read. If you appear in those publications, they might trust you, too.
4. Build Brand Trust and Loyalty
Establishing your credibility in the industry can encourage brand trust to grow. They could decide to try your product or service as a result. As people try out your product or service, they’ll see your value.
In time, trust can turn into loyalty. You can retain customers and generate repeat sales. You can save money on customer acquisition while improving your ROI.
Generating brand trust and loyalty through media coverage can maximize business growth. You can get ahead of the competition and set yourself up for success.
5. Generate Website Traffic
Over 60% of marketers are struggling to generate traffic and generate leads. With regular blog posts, you can increase traffic by an average of 30%. Companies with blogs attract 67% more leads a month than others, too.
Content marketing is also three times more cost-effective for lead generation.
Creating press releases can help you generate more website traffic. Consumers can read a press release on a publication’s website. They can click the link and visit your website to learn more about your business.
Once consumers start visiting your website, they can read your content to learn more about your brand. They’ll begin to see the value you can offer.
Then, they’ll convert on the page, helping you generate more leads.
If you’re looking for results-driven business growth strategies, use content marketing and press release writing. You can draw more people to your business with ease.
In fact, Google will recognize that you’re starting to generate more website traffic. It could boost your search engine ranking as a result. A higher ranking will place your website in front of more consumers online.
When someone searches for your product or service, your website could appear on a search engine results page. Then, consumers can click the link to your website. You’ll generate even more website traffic as a result.
If you’re struggling to boost site traffic and leads, start with a press release content marketing strategy.
6. Rank Ahead of Competitors
If you’re looking for business growth advice, talk to a press release distribution company. They can help you develop a strategy to boost your business.
For example, they can help you rank ahead of competitors on search engine results pages. Ranking ahead of the competition can boost your credibility. You can even establish yourself as a thought leader in the industry through PR.
Ranking ahead of your competitors can help you draw leads and sales before they get the chance.
7. Increase Sales Potential
One of the great benefits of press release coverage is the sales potential you can achieve.
Consider sending a press release out to announce a new product or service. Then, highlight the product’s features and benefits. Communicate the unique value proposition you’re offering, too.
Then, announce a limited-time, exclusive pre-sale. Limit the pre-sale to only 50 or 100 units.
Consumers will start flocking to your website to get the exclusive before anyone else gets the chance. You can boost pre-sales before your new product is even available on the market.
There are other reasons you might want to submit a press release, too. For example, you can mention a new acquisition or business partnership. Perhaps you’ve reached a new milestone.
These announcements can show consumers your growth. They’ll recognize your value, allowing you to attract customers and investors. You can maximize business growth and set your business up for success.
8. Generate Backlinks
About 68% of online experiences begin with a search engine. Unfortunately, less than 1% of people look at the second page. About 53% of all website traffic starts with an organic search, too.
With search engine optimization (SEO), you can rank at the top of the first page. You’ll appear in front of more customers. SEO can also help you:
- Boost brand awareness and recognition
- Rank ahead of competitors
- Establish your credibility in the industry
- Boost brand trust and loyalty
- Generate more website traffic
- Increase lead, sales, and conversions
- Improve your ROI
- Position you as a thought leader
In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% close rate as well.
Writing press releases can help improve your search engine rankings. In fact, you can use press release distribution to gain backlinks. Backlinks are links that send readers from one website to your site.
Google says backlinks are one of its top three ranking factors. The more backlinks a page has, the more organic traffic it can get. Over 66% of pages don’t have backlinks, though.
Work with an experienced press release writing agency. They can distribute your press release. Each website that features your press release will give you a backlink.
Then, you can improve your search engine rankings, reach more customers, and maximize business growth.
9. Remain Proactive
As you explore these business growth strategies, consider how you’ll prepare your business for emergencies, too. If something goes wrong, you’ll want to control the story. Otherwise, the media coverage could grow beyond your control.
You can use a press release to remain proactive and control the narrative. Controlling the narrative can help you avoid reputation damage. Otherwise, a blow to your brand’s reputation could hurt your bottom line.
You could struggle to attract consumers in the future as a result.
In fact, consumers prefer businesses that are honest and transparent. You can send a press release to reveal what happened. Consumers will appreciate your transparency, even during a crisis.
You can avoid damaging your reputation and retain loyal customers.
10. Long-Term Longevity
As you look for business growth advice, consider strategies that offer longevity.
Once someone publishes your press releases, it’s out in the world forever. You can even add it to your own blog. You can create an archive of previous press releases, allowing people to see your growth over the years.
This longevity can help boost your brand’s reputation.
In fact, the SEO benefits can last over time as well. Once you improve your SEO ranking, it will take a while before someone knocks you down.
You can remain at the top of a search page and ahead of the competition. Then, you can keep generating traffic and awareness!
Productive Press Releases: 10 Amazing Ways PR Boosts Business Growth
Don’t miss a chance to maximize business growth. Instead, consider these 10 amazing benefits of press release distribution. With regular press releases, you can set your business up for lasting growth and success.
Eager to get started? We can’t wait to help.
Explore our pricing today to begin!