Subject Line Mistakes to Avoid when Sending Emails
Why Email Subject Lines Are Important
Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects.
One of the most important parts of any email is the subject line.
Avoiding certai… Read more
Do Exclamation Points Have a Place in Press Releases?
Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it will go no place fast. Press releases are bits of news that others will hopefully use to create a compelling s… Read more
Press Release Trends for the New Year
Press releases may have a “classic” feel to them since they’ve been around so long, but they go through trends just like anything else does. And while you may not be aware of it, the basic press release is changing all the time.
2013 will be no different. Although it’s tough to say exactly what they will be, the … Read more
With Print Media on the Decline Will Journalists Be More Open to Your Story?
It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.
However, their heartbreak and struggle c… Read more
4 Apostrophe Mistakes to Avoid
Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to call the grammar police over, I beg to differ. Misusing an apostrophe can change the meaning of words and an e… Read more
Why You Shouldn’t Put Too Many Links In Your Press Releases
Links in Press Releases
By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine rankings (even though it shouldn’t be the only link building tactic you use).
Ho… Read more
There Is No Magic Day to Send a Press Release
One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off the top that some of you are going to disagree with this, but I don’t believe there is a best day for sending press releases. I know some people will say that if you have bad news to announce, you shoul… Read more
Keep Your Press Releases Active for More Engagement
Okay, I admit it. Most press releases are boring. But why? What makes most press releases suck so bad that no one wants to read them and they end up in the trash? Well, to be honest, it isn’t necessarily the content. You can have the most interesting news in the world, but if you don’t know how to write a bang up rel… Read more
What’s a Media Advisory and Should You Use One?
Whether you’re a seasoned veteran who has written hundreds of press releases for your business or you’ve just finished sending out your first ever release, another press-related document exists that you might want to know about. It’s called the media advisory and depending on what you’re trying to acco… Read more
Editor’s Notes in Press Releases: Best Practices for 2026 (With Examples)
Press releases with well-crafted editor’s notes receive significantly higher media pickup than those without. Learn how to maximize your press release impact with our comprehensive guide to creating effective editor’s notes that boost both SEO performance and journalist engagement… Read more