One of the common components of a press release is the “Notes to the Editor” or “Editor’s Notes” section at the very end. This is the section where you can provide a bit of background information for the reporter. It’s typically boilerplate information that doesn’t belong in the story but that lets the reporter know a little bit more about who you are, what your company does, what your background is, etc.
Now, if you’re not careful, this section can go to waste, or you could cram it with so much information that it’s overwhelming and the reporter just ignores it. Remember the basic rule of press releases — reporters are busy, so get to the point. The same rule still applies to the “Notes to the Editor” section. You have to include the right elements, but you must take care not to go overboard and turn this section into a novel.
What to include in Editor’s Notes:
It varies according to the company and the situation, but some of the things you might want to include are as follows:
Here are some sample editor’s notes take from our press release examples section of our website:
About USF Federal Credit Union
USF Federal Credit Union (USF FCU) offers a full range of financial services to the faculty, staff, students, alumni association members, and families at the University of South Florida in Tampa. USF FCU divisions include Darden Credit Union serving employees of Darden Restaurants, Inc., and Red Lobster Credit Union for employees of Red Lobster restaurants. Please visit: www.usffcu.com for more information.
FICO is a registered trademark of Fair Isaac Corporation in the United States and other countries.
About The Marketing Shop
The Marketing Shop is an online marketing agency that provides a full suite of forward-thinking digital marketing services to clients in a wide range of industries.
BestCollegeValues.com is an online resource for prospective college students seeking an education worth its cost. Best College Values strives to provide the most comprehensive and rigorously researched set of online resources on the intersections of college affordability, educational quality, and educational outcomes so that individuals pursuing higher education can find the best college at the best price.
Brett Gershon, editor
Best College Values
About Gravity Software
Gravity Software, LLC (Gravity) is an online cloud business management software company that provides financial business solutions exclusively written for smart businesses. Gravity’s robust solution is built on the Microsoft Dynamics 365 (aka Microsoft CRM) platform to give businesses the distinct advantage of having your Financials and CRM fully integrated on one platform. More than just accounting, Gravity provides businesses with the necessary tools and processes to help drive sales, improve customer service and increase productivity. Gravity Software – Simply Innovative Business Management. www.go-gravity.com. Follow us on Twitter, LinkedIn & Google+, Subscribe to our YouTube Channel, and Like us on Facebook.
Gravity Software and the Gravity logo are trademarks of Gravity Software LLC. All other company and product names mentioned herein may be trademarks of their respective owners.
About M3Jr Growth Strategies
M3Jr Growth Strategies is a full-service provider of social selling training and lead development. M3Jr assists with organizations’ social selling strategy development, and teaches end-users how to brand, engage, connect, and feed their prospective buyers through social selling training via corporate training and workshops. For more information on any M3Jr sales and marketing programs, contact us at [email protected] or visit us online at www.m3jr.com.
Mary Ann Lynn
Vice President, Marketing & Public Relations
Carew International, Inc.
Email: [email protected]
What are some other things you include in the “Notes to the Editor” section in your press releases?
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: https://www.ereleases.com/free-offer/cheap-pr-tactics/
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