Why You Should Be Using Video In Your PR Campaigns
As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more
Press Release Submission Rules You’re Forgetting
Before you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.
There are several guidelines to keep in mind before yo… Read more
Know Your Audience When Sending a Press Release
After completing a press release you naturally want everybody in the world to read it. Friends, neighbors, and every journalist you can find an email, phone number, or physical address for in the continental US and beyond would love it if it was up to you. The release is naturally the most important thing in … Read more
The Role of the Media in PR
The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more
Building the Perfect Media Kit
What’s the most important aspect of a media kit? Is it eye-catching images? Fact-filled data sheets? Spot-on statistics? While all these things are important, the most vital thing you should put into your media kit is your personality.
That’s because a media kit isn’t just to convey information and show … Read more
Choosing the Right Keywords for Your Press Release
In one report from comScore, it was revealed that U.S. searchers conducted 371 million news-related searches on search engines in February 2012. 371 million news-related searches in one month!
What does this mean for you? It means you need to be optimizing your press releases. Reporters and customers a… Read more
Are Your Press Releases Written in AP Style?
AP Style Press Releases
An AP Style Press Release is a press release that follows the guidelines of the Associated Press (AP)
Stylebook, widely recognized as the standard for journalistic writing. This style of press release is designed to deliver clear, concise, and accurate information about an org… Read more
4 Easy Ways to Provide Commentary on Current Events
You probably already know that one great way to get press is to tie your company to current events. Piggybacking on other news stories can make it easier for you to get quoted, get your name out there, create some buzz around your company, and establish yourself and your brand as an expert in the industry.
Why
… Read moreHot Tips for Writing a Better Boilerplate
Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is g… Read more
5 Ways to Actively Participate in Your Professional Organization
You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more… Read more