As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into your marketing strategy though, the next question is which one do you choose and how do you use it to the best of its capabilities. That answer is usually found with what your business actually is and where your clients are online. If you offer professional services like accounting, you might find that Linkedin and Google+ might be your best options. If you own a restaurant, you might want to try Instagram (for photos of the food), Facebook (for specials, discounts, reviews), and Twitter (for daily specials or exciting news.) Read More
As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too. Especially when it comes to having access to practitioners and the medical information they possess. Most research about possible conditions or practices begins online these days, so it would make sense for your practice to join social media or one of the numerous healthcare websites. And for the most part, it is a great idea to reach your patients where they are online; however, it is vital to do your research beforehand to avoid costly mistakes. If you are making the move to creating an online community, find out where your patients are and follow these dos or don’ts for success. Read More
It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists and reporters are anything like you, they aren’t going to be looking at their email. So when should you send the press release? Read More
You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer online, as well as in your day-to-day working world. Lucky for you, we have a few ideas to get you started. Read More
Wait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into your posts. Read More
It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? Read More
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees. It sounds like a dream life, but it takes work to get there. From marketing and sales to... Read More
The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas
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According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.
If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):
“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
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