PR Fuel: PR News, Views, & Stews

A Camel, the Eye of a Needle, and the Wall Street Journal

April 13 2015

With that promising title, you might already be thinking, “Why bother with the Wall Street Journal then?” However, this article will show that it is possible to get your story covered by the Wall Street Journal. The number one rule is by being ‘on point.’ Your story needs to be attention-grabbing, well-researched, factual, and above all else it needs to be timely. The Wall Street Journal is the world’s leading newspaper and their material is always a step ahead of the game. So when you are framing your article, be sure that the topic is important right now and covers a subject that no news outlet has covered before. Read More

13 Twitter Experts’ Advice for Your Small Business

April 07 2015

Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base.

So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing?

With those questions in mind I asked some of the foremost experts on Twitter and social media to offer some practical pointers for small businesses looking to use Twitter as a means of successfully earning customer loyalty and building an unshakable brand image.

Like Gini Dietrich says below, “Social media is social.  We must remember that.”

Read on, and pass it along 🙂

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Learning From Bad Press

April 06 2015

Recently a friend of mine who owns a growing, service-oriented online business dropped me an exciting note.  Read More

Former Reporter: Simple Steps to Working with the Media

March 30 2015

Building a successful relationship with the press in your target industry is a frequently misunderstood process.  Read More

18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

March 26 2015

There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?

With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.

What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre.  The cream of the crop.

Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers.  As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.

Read on — your book sales will thank you 🙂 Read More

Dealing With Limited Resources

February 23 2015

My company, for example, has exactly one person dealing with PR issues – me.  Read More

Email Etiquette for PR People

February 16 2015

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR people. I deleted many of these and in the process, came up with some suggested email rules for PR people.  Read More

Is Your Client an Idiot?

February 09 2015

Short answer: Yes.

Long answer: Probably.  Read More

Have We Learned Anything?

February 04 2015

The year 2014 has ended but is still finding its way on my checks and emails. I usually get the hang of it by February. Here’s a chance to review whether we’ve learned anything in 2014:  Read More

Don’t Ignore The Melting Pot

February 02 2015

I was listening to the radio this evening and heard an interesting report. The latest U.S. Census Report indicates there are 54 million Hispanics living in America as of July 2013. Hispanics have replaced African-Americans as America’s largest racial minority – if only by a slim margin. And while the Hispanic population has seen explosive growth, Asians were the fastest growing minority group in America in the past two years. America is more of a melting pot now more than ever. Read More