PR Fuel: PR News, Views, & Stews

Learning From Bad Press

April 06 2015

Recently a friend of mine who owns a growing, service-oriented online business dropped me an exciting note.  Read More

Former Reporter: Simple Steps to Working with the Media

March 30 2015

Building a successful relationship with the press in your target industry is a frequently misunderstood process.  Read More

18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

March 26 2015

There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?

With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.

What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre.  The cream of the crop.

Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers.  As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.

Read on — your book sales will thank you 🙂 Read More

Dealing With Limited Resources

February 23 2015

My company, for example, has exactly one person dealing with PR issues – me.  Read More

Email Etiquette for PR People

February 16 2015

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR people. I deleted many of these and in the process, came up with some suggested email rules for PR people.  Read More

Is Your Client an Idiot?

February 09 2015

Short answer: Yes.

Long answer: Probably.  Read More

Have We Learned Anything?

February 04 2015

The year 2014 has ended but is still finding its way on my checks and emails. I usually get the hang of it by February. Here’s a chance to review whether we’ve learned anything in 2014:  Read More

Don’t Ignore The Melting Pot

February 02 2015

I was listening to the radio this evening and heard an interesting report. The latest U.S. Census Report indicates there are 54 million Hispanics living in America as of July 2013. Hispanics have replaced African-Americans as America’s largest racial minority – if only by a slim margin. And while the Hispanic population has seen explosive growth, Asians were the fastest growing minority group in America in the past two years. America is more of a melting pot now more than ever. Read More

Branding a Cult

January 28 2015

What do Star Trek, Harley-Davidson, Oprah Winfrey, World Wrestling Entertainment (WWE), Apple, the Volkswagen Beetle, Jimmy Buffett and Linux have all in common? These entities are among the handful of national and international brands that have reached cult status.  Read More

Asking To See An Article Draft Is Asking For Trouble

January 26 2015

Next time you’re surfing for an interesting movie, consider checking out “The Insider.” The 1999 movie – starring Al Pacino, Russell Crowe and Christopher Plummer – tells the true story of Dr. Jeffrey Wigand (Crowe), a tobacco industry whistleblower, and Lowell Bergman (Pacino), a producer for the television news magazine “60 Minutes.” The film follows Wigand and Bergman’s attempt to get Wigand’s story about tobacco companies manipulating nicotine levels and lying to Congress about it out to the public. The movie shows the pair had to learn to trust each other as corporate lawyers, news producers and the media tried to derail the truth.  Read More