Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release and more often than not, your news doesn’t warrant a formal press release.
So what’s a savvy business owner to do? Consider writing a pitch to the media. A pitch is different from a press release in that it’s a persuasive letter written to see if a journalist/blogger will bite. A press release on the other hand is an unbiased account of something newsworthy like special event or promotion.
Let’s take a look at a few other ways that pitches and press releases differ and how you should use them in your work.
So what should you include in your press release vs. your pitch?
Both pitches and press releases have advantages and should be included in an overall marketing strategy. By keeping your press releases solely for newsworthy items, you respect the journalist’s time and stay on their good side.
Remember to offer media pitches in a timely fashion so that when a topic is trending, the media knows who to contact.
Have some tips about writing a pitch? Share your thoughts in the comments!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html