The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You also wouldn’t reach out a friend with some random, off the wall request that had nothing to do with them. The same is said for journalists and bloggers, you want to know what interests them and what they write about BEFORE you consider sending them a pitch or a press release.
Let’s delve into a little more detail about the best ways to approach journalists and bloggers.
For both bloggers and journalists, consider time frames. If your story is seasonal, pitch it ahead of time to give them time to consider it and perhaps tie it in with a piece they are already doing.
If you don’t get a response from your pitches or press release, don’t wallow in anguish. Always look to the next story and keep a good rapport with them.
Do you have a tip about approaching bloggers or journalists? Hit us up in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download How to Get Your Company Covered on Top Blogs here: http://www.ereleases.com/offer/blogs.html