In life, they say, timing is everything. You have to pay attention or you end up missing opportunities. The same is said for public relations. For this article, we will examine how timing is everything when it comes to sending press releases and why you should have a relationship with the journalists and other writers you contact.
Now your press release might get published even if the journalist is not familiar with you or your company. However, you greatly increase your chances of a published story if you:
Building a relationship with a journalist is like building a relationship with anyone else. It takes time and you need to be proactive and aware of the world around you (and how your news fits into it.) As you are building this relationship, it is worthwhile to be conscious of the best time to send a press release. This can change depending on your industry or if you have some late-breaking news to share, however, a few simple guidelines are:
Remember to read and reread your press release to avoid errors. In fact, send it to someone else at your company for proofreading. The little extra time you spend doing this will save you the headache later of issuing a correction.
Do you have any other helpful ideas on press release timing? Share your thoughts in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html