Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy.
However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Never fear, this article will have some answers so that your news will get read and shared.
Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch. Journalists will immediately stop reading if they feel like the article only benefits you rather than benefitting their audience – their readers and advertisers.
Instead let’s craft a story around it. Ask yourself why the average joe in the local community would care about this story? Perhaps your store is located in a revitalizing part of town. Or perhaps the local economy is becoming known for outstanding local businesses and you are one of the success stories. The human interest aspect is great for readers and, therefore, reporters.
For all press releases, keep these tips in mind:
Other ways to keep your press releases in front of journalists is to write a how-to article or to appeal to emotion. Make sure that if you are emailing your press release to have your snappy headline in the subject line and to included your contact information in the email.
Have you had success getting your news in your local paper? Tell us about it in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/offer/prchecklist.html