What’s the Best Time to Publish a Press Release?
It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists a… Read more
7 Reasons Why a Press Release Distribution Service Is Important
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to press release distribution, you need to build your business first.
Ke… Read more
18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales
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There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? W… Read more
Dealing With Limited Resources
My company, for example, has exactly one person dealing with PR issues – me.
I do all the pitching, handle all of the inbound media requests, prepare all of the press releases, train all of our editors and analysts on how to speak to the media – and I actually do about 95% of the interviews myself. … Read more
Email Etiquette for PR People
I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR peopl… Read more
How to Guarantee Your Press Release Won’t Be Read
On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more
Is Your Press Release Actually Timely?
Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more
Public Relations Tips for Small Town Folks
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When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubte… Read more
Micro vs. Macro Blogging – Which is Better?
You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.
People typ… Read more
5 Stupid Press Release Blunders Smart Companies Make
Newbie or old pro – nobody is safe from making the occasional blunder. And this happens all the time on press releases. There are so many elements and so many things could go wrong that even the best in the business slip up and make goofy errors.
Here are five blunders that even the smartest companies and PR pro… Read more