What to Do with a Failed Press Release
Well, you gave it your best shot. You wrote a fantastic press release, making sure to write in the inverted pyramid format and get in some great quotes and other relevant stuff. You literally couldn’t have done a better job… but it still failed miserably.
Hey, it happens! Getting a press release out “in the w… Read more
SEO is Dead, Long Live SEO
For so many years Search Engine Optimization has been the bread of butter of PR pros everywhere. You wanted to get attention to your website or store so you would spice up your blogs and other content with keywords and links. Google would take notice and bump up your website to the front page, allowing search… Read more
Press Release Framework Tips
The Press Release Framework
A well-structured press release is crucial for communicating important news about your company, product, or event to the media and the public. The press release framework provides a systematic approach to organizing information in a clear, concise, and engaging manner. H… Read more
Email Marketing Tips to Learn From the Pros
Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it.
Why? Because it’s very easy to get it wrong and make your custome… Read more
The Essence of Public Relations in a Digital World
It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually f… Read more
Choosing a Winning Subject for Your Next Press Release
If you’ve had trouble recently getting the attention of even the most faithful of your editor and journalist friends, then you may need to take a look at the type of material you’re sending. You could be getting a little too “familiar” and started figuring that everything is ok to send or even write about.
I… Read more
Differences Between Writing a Press Release and a Blog
Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press relea… Read more
The Value of Adding an Info Box to Your Press Release
While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a mor… Read more
Different Press Releases Have Different Audiences
John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.”
While your press release writing might not earn y… Read more
A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again
What Annoys Reporters Most About Press Releases
When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.”
Look, … Read more