PR Fuel: PR News, Views, & Stews

Know Your Audience When Sending a Press Release

October 24 2013

After completing a press release you naturally want everybody in the world to read it. Friends, neighbors, and every journalist you can find an email, phone number, or physical address for in the continental US and beyond would love it if it was up to you. The release is naturally the most important thing in the world, so why wouldn’t they want to read it?  Read More

Don’t Give Up on Your Press Release No Matter What

October 21 2013

It’s easy to become frustrated when nobody will pick up your press release. You send it out a hundred times a week and get three “no thank you” messages and a whole lot of nothing. It’s incredibly frustrating, especially when you know you have a real, legit press release with a real message behind it.

It can be tempting to just scrap the thing and move on. However, you spent a lot of time on the press release. You’ve edited it down to perfection, sent it around to your peers to proofread, and even had some journalists say they love it but they just don’t have room. It’s obviously good, so it’s not time to throw in the towel just yet.

So what are you supposed to do? Here are some ideas to get some mileage out of your press release.  Read More

First, Get Your Staff Behind Your Rebrand

October 18 2013

Rebranding isn’t easy. Don’t believe me? Just Google “failed rebranding attempts” and take a look at the results on the first page. You’ll find example after example of companies that have tried to rebrand only to see their efforts fail. And not no-name companies either. We’re talking household names like JC Penney and Tropicana. Read More

The Role of the Media in PR

October 14 2013

The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to the various forms of media. Read More

Controversial PR – When to Risk It?

October 11 2013

Is there ever a time to step a toe over the line? While most of our time as PR pros is making sure we don’t intentionally drive people away, once in a while someone suggest a campaign that has the potential to do just that…  And it works! But how?  Read More

Building the Perfect Media Kit

October 09 2013

What’s the most important aspect of a media kit? Is it eye-catching images? Fact-filled data sheets? Spot-on statistics? While all these things are important, the most vital thing you should put into your media kit is your personality.  Read More

Should You Be Contrarian When Responding To HARO Queries?

October 08 2013

One of my favorite ways to get media coverage and to become a go-to source for reporters is by using HARO. For anyone who doesn’t know, HARO is a free service that connects journalists with sources for their stories by sending out daily emails with queries from reporters. If you’re subscribed to HARO, you simply read the emails, identify any queries you’re qualified to respond to, and email the reporter. Read More

3 Different Types of Complaining Customers (And How to Deal with Them)

October 04 2013

You’re never going to make everyone happy in life and the sooner you realize that, the better off you’ll be. However, when it comes to that business you run, well you can’t really afford to adopt that “brush it off” attitude. Why? Well, bottom line is that more customers equal bigger profits. Conversely, losing customers means losing money. Read More

Can a 7th Grader Understand Your Press Release?

October 02 2013

When writing a press release, one of the most important things is to make sure your message gets delivered clearly. That’s why you need to make sure you avoid using jargon and buzzwords in your press releases. The average person won’t understand what you’re saying, and it will kill your press release. This is even more important in this day and age where press releases are often published online and distributed directly to your customers instead of only journalists. Read More

Social Media To-Do’s for Your Next Press Release

September 26 2013

The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a website the press release should invite readers to learn more about the company or issue it’s talking about. If it doesn’t do this, and readers immediately forget about the company, the press release has ultimately failed. It’s a harsh reality but it’s the truth.  Read More