The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.

What is a Call to Action in a Press Release?

A call to action in a press release is an instruction or statement designed to get the reader to do something specific, like visiting a website, signing up for a service, or contacting the company for more information.

Essentially, it’s a way to tell people Read More

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself. The sad reality is that headlines... Read More

Have you considered the importance of press releases to your marketing strategy? Read More

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. Read More

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships. Read More

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. Read More

It takes over five impressions before people begin remembering your brand. With regular press release distribution, you can remain top-of-mind. In time, brand awareness could even become recognition.

The next time a consumer needs your product or service, they’ll recall seeing your release. Read More

How to Track a Press Release

Press releases are powerful tools for businesses and organizations to communicate important news, announcements, and updates to the public and the media. It is crucial to track and measure the impact of your press release to determine its effectiveness and make informed decisions for future strategies. The key steps you should take to track your press releases include:

Read More

Content marketing is three times more efficient in generating leads than outbound marketing. In fact, 72% of companies say content marketing increases leads. About 80% of marketers intend to spend more on content marketing this year. Read More

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.

In fact, 94% of consumers Read More