PR Fuel: PR News, Views, & Stews

Is There a Writing Style You Should Use for Good PR?

September 17 2013

There are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience. Read More

How to Use Your Secret Weapon—Body Language

September 13 2013

You’ve heard how important body language is, but you probably don’t realize just how important it really is. We’ve been talking a lot about media interviews and how you should or should not handle them. Most of that has to do with your prep work and how you actually answer the questions. But there’s another key we haven’t really touched on. Read More

Dealing with Picky Journalists and Editors

September 03 2013

Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YOU and it has nothing to do with the material you’ve sent them. Read More

4 Vital Elements to Include in Your Press Release

August 28 2013

Think your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one.  If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete!  Read More

Sometimes Thinking Inside the Box Works Best

August 27 2013

Everyone’s heard the “think outside the box” saying enough over the years. It’s such a cliché that I’ve heard of some offices that have banned the phrase because everyone was too busy rolling their eyes to engage in discourse. It’s become a catch-all saying when a manager wants his or her employees to do things a little differently.  Read More

How Building Brand Advocates Can Save You During a Crisis

August 27 2013

Many crises are avoidable, should you have a system for crisis monitoring in place. The more proactive you are, the less likely you are to face one. However, that does not guarantee you’ll make it through the life of your business without an issue. No one is bulletproof. Even the most upright companies can find themselves under fire at times. Read More

Can Ignoring a Crisis Make it Disappear?

August 22 2013

When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or permanently burn bridges. That’s why having a crisis management plan is so important. Read More

Maintaining Your Reputation as a PR Pro

August 19 2013

Whether you work for a small company or a huge corporation or even work for yourself, you know how important reputation is in the PR business. Essentially it’s the word of mouth of the industry; just like the product or company you represent, if word gets out it’s no good, people won’t buy it. It doesn’t matter if the word of mouth is true or not – you’re sunk, and you have to fix it.  Read More

Rebuilding Your Brand’s Reputation after a Crisis

August 13 2013

What do you do if your brand’s reputation takes a major hit? Repairing a damaged image is essential to your survival, but it’s not going to be easy. Just ask BP, Toyota, Tiger Woods, Lance Armstrong, Carnival Cruise Lines, or any other brand that has suffered a PR disaster in recent years. Recovering from the damage can take a long time, if you’re lucky enough to recover at all. Read More

Don’t Underestimate the Power of Your Words

August 08 2013

There’s something every PR pro out there needs to hear. It’s a message that seems obvious when you hear it but many forget it in their day to day work. What all of us need to be reminded of is every word you say and write could completely change your life and your business. Read More