Did you know that a well-crafted press release can generate up to 10 times more media coverage than traditional advertising? That’s just one reason why savvy businesses turn to professional press release writing services to get their message heard.
One of the top three challenges marketers now face is engaging customers. Meanwhile, 88% of consumers expect transparency from brands. With a strong press release strategy, you can inform and engage your target audience.
Perfecting your press release strategy can take time, though. Instead, rely on press release writing services this year. With help, you can start sending press releases and growing your company without stress.
On the fence? Read on to discover the amazing benefits of press release distribution services today!
1. Reach Ideal Customers
Finding an experienced press release writing and distribution company can ensure you reach your ideal customers. Otherwise, you might choose distribution channels that fail to reach your target audience.
Before choosing professional PR services, ask the company how they intend to reach your audience. They should first take the time to define your customers based on demo- and psychographic details like:
- Age
- Location
- Gender
- Marital status
- Income
- Career
- Hobbies
- Interests
- Buying behaviors
- Online behaviors
- Pain points
Understanding your target audience will ensure your press releases feature content they want and need. Then, you can ensure your press releases are personalized with your audience in mind.
Nearly 85% of shoppers want to be treated like a real person, not a number. Another 74% get annoyed when digital content doesn’t align with their interests. Today, 63% of shoppers expect personalization as a standard of service.
Meanwhile, over 50% will leave your brand for another if your communications aren’t properly personalized.
Personalization can even benefit your marketing strategy, boosting your ROI by eight times and sales by 10% or more.
It’s also important to determine how your customers get information. What online news channels do they follow? What distribution channels do your customers turn to on a regular basis?
An experienced press release distribution team will take your distinct target audience into account. Then, they’ll frame your press releases to ensure they appeal to your audience. Whether you’re trying to reach investors or customers, proper writing can make all the difference.
Otherwise, you could waste time and money going the DIY route. If your press releases don’t resonate with your audience, they’ll turn to one of your competitors instead.
2. Generate Brand Awareness
A strong press release strategy can help you generate more awareness for your brand. Without brand awareness, consumers and investors will never realize your business exists. You’ll miss the chance to generate sales or investments as a result.
An online press release can help your brand rank higher on search engines like Google. Reaching the top of a search engine results page (SERP) can ensure people find your brand during relevant searches. Each time they see your business during a search, brand awareness will grow.
Your brand will begin to linger in the reader’s mind, allowing awareness to turn into recognition over time.
When that consumer thinks about your product or service and wants to make a purchase, they might recall your brand.
Look for professional services that include search engine optimization (SEO). With strong press releases, the proper distribution channels, and SEO, you can generate more awareness.
3. Attract Traffic
An online press release that’s shared on the proper channels will also help you generate more website traffic. Generating website traffic could help boost your organic rankings.
In fact, the link to your website within the press release works as a backlink (one of Google’s top ranking factors), which can help you generate referral traffic.
If you struggle to get the press release published, you’ll miss the opportunity to attract new customers to your site. They’ll never learn about your business, impacting your ability to generate leads and sales.
4. Proper Formatting
It’s not enough to write a strong press release. You also need to make sure it’s properly formatted. If you lack experience with this process, a journalist or publication might refuse to publish your release.
For example, your press release should include:
- Your company’s contact information
- The date, city, and state
- “For Immediate Release” at the top
- A compelling lede paragraph (with the 5 W’s)
- A quote from a credible resource
- Supporting details or statistics
- The boilerplate
- A “#” to convey the end of the release
You also need to make sure the press release is edited thoroughly. Otherwise, the publication might refuse to print it.
Your press release writing company will write, format, and edit your press release for you. With their help, you can avoid making otherwise costly mistakes.
5. Perfect the Pitch
It’s not enough to write, format, and edit a press release. You also need a strong pitch email. Journalists who read your pitch will determine if the press release is right for their publication.
If the pitch email is weak, they might never bother to look at the press release. Instead, they’ll send your email straight to the trash bin.
Experienced press release companies know how to pitch releases to the proper channels. They likely have strong connections with journalists, too. They can leverage these connections to ensure your press release gets published.
Many publications also have a process or guidelines in place. If you don’t follow their distinct guidelines, they might toss your release out without giving it a glance.
6. Access to Distribution Channels
If you don’t have experience with press release distribution, you need to hire professional services instead of going the DIY route. Otherwise, you could waste time trying to determine which distribution channels to use.
You might struggle to communicate with publications and journalists, too.
An experienced PR company will already have a list of distribution channels that they can recommend with your business in mind. Their access to these channels can ensure your press releases are shared through the proper publications.
Otherwise, you could miss a chance to expand your reach online. Consumers who want and need your offerings might never see your press releases, either.
7. Establish Credibility
A well-written, informative press release can also help you establish your credibility in the industry. Your press release writing team can create press releases that highlight your recent achievements. For example, perhaps you sold a record amount of a product, received an award, or gained new investors.
Each press release can show consumers and investors that your company is growing.
Proving your credibility can encourage new customers to trust your brand. Gaining brand trust can encourage new people to shop from your business. Then, you can start gaining new customers to grow your business over time.
Generating fresh press releases throughout the year could help your organic search engine rankings improve, too. Ranking ahead of competing brands can help you look like a more credible resource within your niche. Consumers will feel more inclined to trust your brand if you’re on the first page of a search.
8. Stronger Search Engine Rankings
Remember, SEO can help you rank higher on SERPs, allowing you to generate brand awareness, website traffic, and new customers. Publishing quality press releases throughout the year will help boost your organic rankings.
Google prioritizes fresh, unique content. If you struggle to create press releases, you’ll miss opportunities to improve your rankings.
Your competitors will likely rank ahead of you on SERPs, allowing them to steal your would-be customers.
Before that happens, look for PR services that include SEO optimization.
9. Save Time
Writing and editing a press release can take time, especially if you lack experience. Meanwhile, you’ll have to consider the process of pitching your releases to the right journalists. You’ll have to determine which distribution channels your customers use to find information online as well.
This entire process could steal time and attention away from what matters: your business and customers.
Meanwhile, there’s also the risk you’ll make a costly mistake. You could spend hours on a press release, only for no one to publish it. Before that happens, look into professional services.
Relying on a professional PR writing and distribution company will allow you to save time. You can spend that time on more complex problems that need your attention.
10. Improve Your ROI
One of the top benefits of PR services is the longevity you’ll experience. Once an online press release is published, it will stay online forever. People can look back on your previous press releases to see proof of your company’s growth.
As your press releases stay online, more people will find them, enabling you to reach new customers or investors.
You can also use your press releases to show consumers and investors how you’re making an impact. Customers will pay 50% more for businesses making an impact. You might also start gaining loyal customers.
One loyal shopper is worth 10 one-time customers. Generating repeat sales will boost your ROI, ensuring your business experiences long-term growth and success.
However, transparency is key to brand loyalty for 94% of shoppers. Without a press release strategy, you might struggle to inform your audience. That lack of transparency could cost you future customers.
Before that happens, talk to an experienced press release distribution and writing company. Their services could make all the difference to your success.
Invest in Press Release Writing Services Today
By hiring a professional press release writing service, you’ll not only save time and hassle, but also give your business the best chance of getting noticed by the media and your target audience. With expert writing, SEO optimization, and attention to detail, your press release will stand out from the crowd and position your business as a leader in your industry. So don’t hesitate – contact us today and start reaping the benefits!
Don’t go the DIY route. We’re here to help.
Review our pricing today to get started.