As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when your releases Read More

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Read More

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. Read More

Yet thousands of others have Read More

There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases. In comparison, the travel industry... Read More

How much more revenue could your business generate from the exposure to millions of potential customers? Read More

Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”

Benefits of Publishing a Press Release

There are multiple benefits to publishing a press release, including: Read More

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to Read More

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Read More

The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.

What is a Call to Action in a Press Release?

A call to action in a press release is an instruction or statement designed to get the reader to do something specific, like visiting a website, signing up for a service, or contacting the company for more information.

Essentially, it’s a way to tell people Read More