Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though?
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Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit from sending out releases at the right time.
When a press release is used the right way, you can spread the word about new products and services, improve SEO, and even get a little local coverage. The trick to making it all happen is Read More
Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales.
Not sure how to distribute press release materials? Here are a few tips that can help. Read More
Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online.
On the fence about finding a press release service this year? Here are a few benefits to consider first. Read More
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. Read More
Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a great press release can be complicated though, and most media professionals start out by Read More
Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need Read More
The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers.
Perhaps it’s a new flavor for a signature soft beverage or the long-awaited release of an expensive phone that has customers waiting in line for hours.
Wouldn’t it be great Read More
According to research, 63% of journalists prefer news and press releases more than any other type of content. About 44% of them feel that press releases are the most trustworthy source pertaining to brand-related information. It’s evident that press releases are an important part of any marketing strategy.
They can help you reach a wider audience and generate more leads. However, if they’re not written correctly, they can have the opposite effect and damage your reputation. In this article, we will discuss how to write a press release for business. Read More
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press, which can push consumers and potential employees away. Read More