PR Fuel: PR News, Views, & Stews

Where Are The Reporters You’re Targeting Getting Their News?

January 08 2014

By now, you hopefully have a targeted media list that contains the names and information of all the reporters you’re building relationships with and trying to get to cover your company. And while it’s important that you focus on building quality relationships with these reporters, that might not be enough to get them to notice your news. Fact is, your competitors are probably targeting these same reporters too, and your pitches might be getting lost in the mix. Read More

No Money? 6 Cheap Alternatives to Sending a Press Release

December 24 2013

I’ll be perfectly honest with you. Sending a press release the right way costs money. If you can’t write very well, you’ll need to pay someone to write your press release for you. But even if you do write your own press releases, you’ll still need to get them in the hands of the right reporters, and that costs money. And before you think posting your press releases on a free press release distribution website, just know that’s a terrible idea for a number of reasons. You won’t get results, and you might even get penalized by Google. Read More

How You Can Make Your Press Releases More Shareable

December 23 2013

Do you often feel like you write a press release, distribute it, and then it goes off to die a sad, lonely death? A lot of people struggle with gaining visibility for their press releases. Fortunately, there are some easy things you can do to make your press releases more visible and more shareable. Read More

The 5 Things BuzzFeed Can Teach You About Press Release Writing

December 20 2013

It seems like I can’t go a day without seeing a link to a BuzzFeed article. Whether it’s 34 Things That Will Make ‘90s Girls Feel Old or 18 Shocking But True Celebrity Facts, people go crazy for BuzzFeed’s content. The popular site was valued at $200 million earlier this year, so clearly they’re doing something right. And clearly, there is something we as content creators can learn from BuzzFeed. Read More

The New 10 Commandments of Press Releases

December 18 2013

A lot has changed with press releases over the years, particularly in the last few months thanks to Google’s algorithm updates. While the press release is still alive and well, not to mention very useful, it’s undoubtedly in a period of transition. That’s why I thought it’d be a good idea to come up with a set of guidelines to keep in mind as you write your press releases going forward. Some of these rules are new, and others date back to the press release’s origins. Read More

Cleaning Up Your Press Releases

December 13 2013

Time for some spring cleaning! Yeah, it’s the middle of winter, but it’s never too early to get your scrub brushes and dustrags to spruce the place up. I’m talking, of course, about your press releases! They need just as much of a sprucing up as the rest of your business, office, and home, and there’s no sense in waiting until it gets warm outside. Read More

Is It Time To Rethink Keyword Targeting In Your Press Releases?

December 09 2013

Unless you’ve just woken up from an incredibly long sleep…I’m talking a Rip Van Winkle sleep that’s lasted for years…you know that the face of SEO has changed greatly in recent times. From the smaller but still significant Panda and Penguin updates to the completely new Hummingbird algorithm, Google is constantly making changes to improve its user experience. Read More

Figuring Out What Went Wrong with a PR Campaign

December 02 2013

Sometimes your best laid plans go astray no matter how likely they are to work. You can spend weeks upon weeks imagining every scenario possible with a PR campaign only to see it fall apart for no reason at all. Not everything can be a success, unfortunately, and you truly never know until you put it all out there.  Read More

Is it Really Important to Become an Expert in Your Field?

November 29 2013

You’ve no doubt read countless blogs parroting the same advice about becoming an “expert” in whatever field you work in. They claim that if the public sees you as a true professional in the industry it will lead to more sales and heightened respect for your company. For instance if you show you know everything about bird seed, every bird fan in the world will know your name and why they should listen to you. Read More

Time to Crush Your Dreams: Your PR Expectations Just Aren’t Realistic

November 28 2013

One of the main things I try to do with this blog is to motivate you and empower you to achieve greater things through your PR efforts. I try to provide you with the right information and tools to enable you to be more successful at spreading your message and building your brand. I’m certainly no Tony Robbins, but I do try to encourage you to pursue your goals and reach your PR dreams. Read More