PR Fuel: PR News, Views, & Stews

There’s Nothing Wrong with Admitting You’re Wrong

April 17 2014

I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else. Read More

Why You Should Still Try To Get Print Media Coverage

April 14 2014

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.g. you can reach a wider audience, drive traffic to your website, build links, target way more publications, etc.) that doesn’t mean you should neglect print media altogether. Print isn’t dead, and great opportunities still exist for spreading your message. Read More

Don’t Let Roboquotes Ruin Your Press Releases

April 10 2014

When was the last time you read a quote in a press release that really made you say, “Wow, that was really interesting and insightful”? It’s been a while, hasn’t it? That’s because most executive quotes in press releases suck. They’re what I like to call roboquotes. They read like they came straight out of the mouth of a robot. I can’t stand it! Read More

Should You Still Be Putting Keywords In Your Press Release Headlines?

April 09 2014

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk of damaging your online presence. Simply put, the traditional SEO press release is dead. The days of stuffing your press releases with keywords and keyword-rich anchor text to drive up your search rankings are long gone. If you’re still doing those things, you need to stop…now. But does that mean that we should ignore SEO altogether when writing press releases? For example, should you stop including keywords in the headlines of your press releases? Read More

Becoming The Expert Reporters Want To Talk To In 3 Steps

April 03 2014

We all want to be known as the expert. Experts are the ones who get slews of media coverage. Experts are the ones who make money. Read More

Keeping Your Email Content Crispy Fresh

March 21 2014

An email campaign is only as good as its content. If you work hard to get a million subscribers you’re just going to lose them if your actual emails stink. What’s even more of a pain is having to constantly come up with fresh content as the weeks, months, and even years go by.  Read More

Recycling Material from Press Releases

March 19 2014

So your latest product came out and you wrote a press release about it. It was a good one that got some attention and was printed in some places and not in others, which is pretty normal. So now you have to decide what you want to do with it – is it time to just toss it aside?  Read More

Determining the Best Approach to Handle a Scandal

March 14 2014

 Well, it finally happened. Your client’s CEO was finally caught with his pants down, much to the horror of his wife. Even worse, just a few weeks earlier the CEO joined a nationwide pledge for high-powered business people to be faithful to their spouses. Now not only is there a scandal about the actual affair, there’s the added irony of breaking the pledge.  Read More

What’s the Perfect Press Release Title?

March 12 2014

Is there such a thing as a perfect press release title? Obviously there are good and bad ones: titles that grab attention and titles that are easily skipped. But as far as perfect, does such a thing exist?  Read More

Facebook Tricks to Start Your Brand Off Right

March 10 2014

So you’ve looked at the social media world and realized your brand absolutely needs to be in it. Facebook seems like the best bet for your company so you start to get your page ready. However, you also know that pulling off a social media presence takes a lot of work and a lot of luck, and just throwing one up might actively work against you.  Read More