PR Fuel: Press Release News, Resources & Public Relations Tips - Page 26 of 91

Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by color and word choice to guide the reader easily. Read More

Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily? Read More

Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news. Read More

Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and... Read More

As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into your marketing strategy though, the next question is which one do you choose and how do you use it to the best of its capabilities. That answer is usually found with what your business actually is and where your clients are online. If you offer professional services like accounting, you might find that Linkedin and Google+ might be your best options. If you own a restaurant, you might want to try Instagram (for photos of the food), Facebook (for specials, discounts, reviews), and Twitter (for daily specials or exciting news.) Read More

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too. Especially when it comes to having access to practitioners and the medical information they possess. Most research about possible conditions or practices begins online these days, so it would make sense for your practice to join social media or one of the numerous healthcare websites. And for the most part, it is a great idea to reach your patients where they are online; however, it is vital to do your research beforehand to avoid costly mistakes. If you are making the move to creating an online community, find out where your patients are and follow these dos or don’ts for success. Read More

It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists and reporters are anything like you, they aren’t going to be looking at their email. So when should you send the press release? Read More

You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer online, as well as in your day-to-day working world. Lucky for you, we have a few ideas to get you started. Read More

Wait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into your posts. Read More

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? Read More