PR Fuel: PR News, Views, & Stews

Over 20,000 Visits to Single Press Release (and 50,000 Visits to Website)

July 23 2013

UPDATE: On July 9, 2013, Genesis One, Inc. issued a second press release and as of this update (3 weeks later) that press release had received over 13,000 views. This shows that the approach that Genesis One used can produce repeatable results. In other words, the huge amount of traffic that their press releases are receiving is not a fluke, but a result of the supporting actions of Genesis One. Anyone who is truly interested in increasing visibility and recognition for their company should pay very close attention to the methods described below.

On June 4, 2013, Genesis One, Inc. issued a press release via eReleases / PR Newswire to announce a new product, the T-SQL Source Code Unscrambler.

Wait – what on earth does a “T-SQL blah blah blah” have to do with me?
If that product sounds difficult to understand to you, I agree!

But this story is not about the product. Instead, it’s about what happened with this one press release. And it can apply to anybody. Read More

How to Run a Social Media Campaign Into the Ground

July 22 2013

Feel like you’re doing a little too well? Want to take some steam out of your social media campaign? Well you’re in luck, as there are several ways to ruin your campaign and run it straight into the ground. People do it every day, so you have plenty of resources to pull from! Read More

Saving Face: A True Story

July 17 2013

Many companies and PR pros go through it – suddenly you find yourself on the bad end of a negative campaign. Instead of making big bucks and becoming famous, you or your client is forced to quickly save face. Worse, it sort of feels like you’re in it by yourself. Read More

In a Media Campaign, Don’t Forget the Little Guys

July 12 2013

When we’re spreading the word of our latest business ventures or innovations we naturally want the whole world to hear about it at once. So when sending out press releases and the like, you immediately jump to the big newspapers like the New York Times and TV stations like CNN. Read More

Pluses and Minuses of Using Reddit for Your Business

July 11 2013

There’s a lot more to social media than posting on Facebook occasionally. Internet users are all over the place and you often have to go chase them down on websites they frequent. Read More

Using CRM Tools for Media Relations

July 09 2013

Managing relationships with the media is a big part of PR. You have to know which members of the media cover which topics, how you can contact various media members, when the last time you spoke to each person was, what you discussed during your last conversation, what kind of results you’ve gotten from your relationships… and so on and so on. Read More

Should You do an Interview with that Aggressive Reporter?

July 05 2013

It’d be nice if all reporters were objective, but we know that’s not the case. We’re living in the era of opinion journalism. Between blogs and cable news talk shows, the evidence is all around us. It’s getting harder and harder to find objective journalism. Everywhere you look, it seems like aggressive reporters are shouting their opinions and setting their sights on targets they want to take down. Read More

What You Need to Know About the CAN-SPAM Act Before Sending an Email Blast to Reporters

July 03 2013

In 2003, the CAN-SPAM Act was signed into law to create national standards for the sending of commercial email. The bill was designed to prohibit non-solicited marketing and to give recipients the right to have you stop emailing them. Read More

7 Ways to Become a Better PR Pro

July 02 2013

Whether you’re just getting your start in the business or you’ve been at this for years, there’s always room to improve your skills and become a better PR pro. Doing so will help you achieve better results for your clients and better results for your career. Read More

5 Ways to Interact with Reporters on Facebook

July 01 2013

Facebook is crawling with reporters, editors, bloggers, and other members of the media. These people often use Facebook as a way to find sources, generate story ideas, connect with the communities involved with stories, share their stories, and so on. In other words, Facebook is an important resource for them. Read More