The Essential Elements of a Newsworthy Press Release
When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly misused tools by brands. It has become a crutch for a lot of companies. Don’t know what to do? Send out a press release!
The pr… Read more
Morning Press Release Distribution Just Makes Sense
I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most important lesso… Read more
Why You Should Be Using Long-tail Keywords in Your Press Releases
It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that mea… Read more
Press Releases During PR Disasters
You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said something ridiculous and gotten into a ton of trouble over it. The news is reporting it on a constant loop. You realize your press release job just got that muc… Read more
Keeping PR Tasks Under Control
Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on suddenly cleaning up my act, but it happened in no time flat anyway. If I didn’t learn how to organize my career would’ve gone up in smoke in no time. T… Read more
Google Confirms the Importance of PR in SEO
Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recent… Read more
Coke is Killing the Press Release. Should You do the Same?
For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it was on a mission to “kill the press release,” people started to take notice, and some questioned whether they should follow suit… Read more
The Shocking Truths Behind “Viral Videos”
I can’t tell you how many stories I hear of clueless CEOs who go out to their PR team and tell them to “make us a viral video.” Not knowing how the web really works, they think it’s as simple as coming up with the most genius idea ever, filming it, and collecting the money from the Internet truck that pulls up to you… Read more
Why Your First Paragraph in a Press Release is Crucial to Success
There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone.
However, you can get away with one or two slip-ups in some areas of your press release. F… Read more
Turning a Press Release Into a Viral Video
Whether a press release gets printed by all the media outlets you wanted it to or completely tanks, there’s always a sense that there’s nothing else you can do with it. Its purpose has been used up and aside from plopping it up on your website’s “news” page, there’s no reason to keep it around.
Except there’s a… Read more