14 Expert Tips for Improving Facebook Engagement and ROI
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If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):
“Nobody’s engaging with my posts anymore. It’s like I’m invisible.… Read more
13 Twitter Experts’ Advice for Your Small Business
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Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old?
And despite the fact that the social network has been around long enough to have become essential to everything from journa… Read more
18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales
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There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? W… Read more
Why PR Remains the Red-Headed Stepchild of Marketing
We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.
The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more
Is Your Press Release Actually Timely?
Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more
How to Think 3 Steps Ahead in PR
Public relations is all about timing. Post something online at the right time and you’re golden – post at the wrong time and you’re out of luck. Release your press release right as the holiday shopping period begins and you’re rich – release it too late and you missed the window. With careful planning comes g… Read more
PR Problems You Never Expected
Most PR pros have a grandiose idea of what public relations is before they go into the field. They see representation of it on TV or a movie and believe that the job is all glamour and hobnobbing with celebrities all the time. However, after a few years actually doing PR work, they quickly discover it’s not all … Read more
The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement
Offering a reporter or media outlet an exclusive can give them a huge incentive to cover your story. Every outlet wants to be the first to cover a big story, so offering them an exclusive is a great way to pique their interest while at the same time building their trust and taking the relationship to the next le… Read more
How to React When Good Intentions Backfire Online
You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethin… Read more
Keeping PR Tasks Under Control
Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on suddenly cleaning up my act, but it happened in no time flat anyway. If I didn’t learn how to organize my career would’ve gone up in smoke in no time. T… Read more