4 PR Moves to Boost Your Crowdfunding Campaign
Whether you’re using Kickstarter, Indiegogo, or another crowdfunding website, you need to find ways to get people interested in your project and giving out their hard-earned money. If you don’t, your campaign might fail and your project could fall on its face.
PR and social media can really help you get t… Read more
Video Best Practices for Your Crowdfunding Campaign
Crowdfunding only works if you capture your audience’s attention. Like it or not, a video is absolutely the best way to get that attention, no matter what your ultimate project will be.
Not only does a great video get the point of your project across to your audience quickly and efficiently, it also gives th… Read more
Do These Things After You’ve Received Media Coverage
You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to ca… Read more
No Money? 6 Cheap Alternatives to Sending a Press Release
I’ll be perfectly honest with you. Sending a press release the right way costs money. If you can’t write very well, you’ll need to pay someone to write your press release for you. But even if you do write your own press releases, you’ll still need to get them in the hands of the right reporters, and that costs mo… Read more
How You Can Make Your Press Releases More Shareable
Do you often feel like you write a press release, distribute it, and then it goes off to die a sad, lonely death? A lot of people struggle with gaining visibility for their press releases. Fortunately, there are some easy things you can do to make your press releases more visible and more shareable.
With thes… Read more
The 5 Things BuzzFeed Can Teach You About Press Release Writing
It seems like I can’t go a day without seeing a link to a BuzzFeed article. Whether it’s 34 Things That Will Make ‘90s Girls Feel Old or 18 Shocking But True Celebrity Facts, people go crazy for BuzzFeed’s content. The popular site was valued at $200 million earlier this year, so clearly they’re doing somethi… Read more
The New 10 Commandments of Press Releases
A lot has changed with press releases over the years, particularly in the last few months thanks to Google’s algorithm updates. While the press release is still alive and well, not to mention very useful, it’s undoubtedly in a period of transition. That’s why I thought it’d be a good idea to come up with a set … Read more
Press Release Submission Rules You’re Forgetting
Before you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.
There are several guidelines to keep in mind before yo… Read more
5 Ways to Interact with Reporters on Facebook
Facebook is crawling with reporters, editors, bloggers, and other members of the media. These people often use Facebook as a way to find sources, generate story ideas, connect with the communities involved with stories, share their stories, and so on. In other words, Facebook is an important resource f… Read more
Why Being Adaptable is Crucial to Success in PR
Humans are a funny bunch. Just when you think you have them figured out, they do something completely unexpected. It’s one of the reasons why running a business can be difficult – just when you have a solid plan, your customers throw several monkey wrenches in the gears.
A friend of mine owns a pet grooming bu… Read more