Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this increases your chances of getting the media coverage you so desire. Read More
When things go wrong, most companies’ kneejerk reaction is to look for someone to blame. If you’re BP, you blame the contractor. Other times, you might blame another employee. The blame game is never a good idea. Customers don’t want to hear it. What they want is for your company to step up to the plate, take responsibility, and resolve whatever issue they’re having. Read More
It happens when we stay up past our bedtimes. The Late Late Show credits start to roll, and then, without warning, we’re suddenly in the clutches of one of those infamous infomercials. No matter how silly and cheesy these long commercials are, when you watch more than one infomercial, you’ll start to notice a few common characteristics. Read More
PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. Read More
As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks.
Start here: Read More
According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, stand out from the crowd, and get your customer’s attention. Read More
In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. Read More
Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you: Read More
Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothing that makes one stand out from any of the others. Read More
If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language. Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time. Read More