PR Fuel: Press Release News, Resources & Public Relations Tips - Page 67 of 91

11 Tips for Building Media Relations and Maintaining Relationships With the Media

July 23 2010

Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this increases your chances of getting the media coverage you so desire. Read More

Blaming the Customer is Never a Good PR Move

July 21 2010

pointingWhen things go wrong, most companies’ kneejerk reaction is to look for someone to blame. If you’re BP, you blame the contractor. Other times, you might blame another employee. The blame game is never a good idea. Customers don’t want to hear it. What they want is for your company to step up to the plate, take responsibility, and resolve whatever issue they’re having. Read More

Why Infomercials Work (And What PR Pros Can Learn From Them)

July 19 2010

Retro TV CommercialIt happens when we stay up past our bedtimes. The Late Late Show credits start to roll, and then, without warning, we’re suddenly in the clutches of one of those infamous infomercials. No matter how silly and cheesy these long commercials are, when you watch more than one infomercial, you’ll start to notice a few common characteristics.  Read More

5 Tips for Serving as a Company Spokesperson

July 16 2010

Microphones At Press ConferencePR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. Read More

What to Do When Your Online Reputation Has Been Compromised

July 15 2010

Let Me Tell You A SecretAs the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks.

Start here: Read More

Using Contests to Promote Your Business

July 14 2010

winnerAccording to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, stand out from the crowd, and get your customer’s attention. Read More

The Dangers of Sending Too Many Press Releases

July 13 2010

news_laptopIn the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. Read More

Blog Commenting for PR: Dos and Don’ts

July 12 2010

blog-bannerBlog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you: Read More

Break Free from the Basic Press Release Template

June 24 2010

Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothing that makes one stand out from any of the others. Read More

From “Advertorial” to “Wire Service”: PR Terminology Explained

June 17 2010

LettersIf you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language.  Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time. Read More