When it comes to local internet marketing and reputation management, perhaps no website is more important to companies than Yelp. In the unlikely event that you don’t know what it is, Yelp is a site that allows customers to share their opinions about local businesses. Users can submit reviews, positive or negative, and business owners have the opportunity to claim their listings and respond.
The site was getting about 39 million monthly unique visitors as of late 2010, so clearly consumers use Yelp on a regular basis to research local businesses and determine which ones they can trust. Therefore, if you own a local business, it only makes sense that you want to get as many Yelp reviews, positive ones I might add, as possible to boost your rankings.
But the website does have some rules that businesses have to play by. And one of the things Yelp strongly discourages is bribing customers to review your company on Yelp. In other words, offering customers a 20% discount on their next purchase if they review your company on Yelp, even if it’s a negative review, is frowned upon and could get the review deleted.
So, what can you do to get more Yelp reviews without bribing customers? Here are a few suggestions.
What are some other tactics businesses can use to get more Yelp reviews? Share your thoughts by leaving a comment below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html