Whenever you write a press release, your foremost challenge is to grab the attention of your reader-whether it’s a reporter, buyer, investor, or someone else. Of course, there are thousands of other companies competing with you for this attention, meaning you need to do something really special and interesting if you want to stand out from the crowd. Read More

Who Is The Primary Audience For A Press Release?

The primary audience for a press release is the journalists (the reporters, editors, bloggers, and influencers,) to whom it will be sent. You can reach other audiences (customers, consumers, investors, and politicians,) by publishing it on your website. Read More

What Is Press Release Distribution?

Most people think of press release distribution as simply the process of sending their press releases out to the journalists on their media list, but when done properly, it’s an intentional process that is much more than that.

Press release distribution is a strategic method used by businesses and organizations to communicate their news to journalists, media outlets, and the wider public. It involves  Read More

In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. Read More

Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are most important. Read More

Breaking bad news is never fun, but if you run a business, it’s only a matter of time before you need to deliver a blow to your employees. How you break the news is crucial. If you don’t handle it correctly, things could get totally out of hand, and your employees could all turn on you. If you deliver bad news the right way, you stand a better chance of your employees at least respecting the position you’re in. Read More

By now, we’ve all seen extensive coverage of the oil spill taking place in the Gulf. The images of the oil continuing to gush out, the news that 11 workers died in the explosion, and the heartbreaking shots of animals covered in oil have left a lot of citizens demanding someone be held responsible for this disaster. Of course, it didn’t take long for the blame game to come into play. Read More

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.

Your Company’s Newsroom

A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform where the company publishes its press releases, news stories, announcements, and other media-related content. This area is specifically designed to communicate important information to journalists, investors, industry analysts, and the general public.

The newsroom is a page specifically designed for the media, where they can get more information on your company to help build their story. Read More

The past several months have not been kind to athletes. This year alone, we’ve already witnessed two major sex scandals from top sports starts. But these guys aren’t the first athletes to find themselves in a PR scandal, and they certainly won’t be the last. Read More

Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. Read More