PR Fuel: Press Release News, Resources & Public Relations Tips - Page 62 of 92

As a PR guy, one of my least favorite words is “retraction.” Any time I hear that word, I know it’s usually not a good situation. From retracting a press release to getting the media to issue a retraction for a mistake they made, things just never seem to turn out well with retractions. Read More

Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. Read More

If you haven’t poked around the Technology, Entertainment and Design (TED) website, you’re missing out on a veritable treasure trove of forward thinking ideas. The TED Conference is where people from every industry and mindset converge to inspire conversation about how to change the world. These taped speeches, which can be found for free on the TED website, range from fixing the environment to business matters, including public relations. Here are five TED talks that may inspire you to revise your PR tactics. Read More

No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized properly for the right keywords, you can get more traffic from people interested in the products and services you offer. Read More

If you’re constantly trying to get your name out there in the media, it can be very difficult to keep coming up with fresh ideas. It’s all too easy to fall into a rut where your pitches just become uninspired and totally ineffective. Read More

I have a theory. If companies spent some time on firing their bad customers rather than only focusing on acquiring more customers, they would be a lot more successful. I know we’ve always been told that the customer is always right, but the truth is some customers are just more trouble than they’re worth. And if you don’t know when it’s time to let a customer go, you could end up wasting a lot of time, energy, and money dealing with the constant hassle they create. Read More

Editors are simple people. It may not seem so to the hapless PR person who has pitched, pitched and pitched some more in the vain hope of snagging an editor’s valuable attention, but editors truly do have only a few basic wants. They want an easy day, a cordial working environment and, in the end, to put out a superior product, whether it’s a blog, magazine, or newspaper. But PR pros don’t have the luxury of working side by side in the trenches with editors every day, discerning their moods and tempers.   Who does? Journalists. Read More

What does geo-location mean for PR? Lots! But first…

What is Geo-location Anyway?

Geolocation is a new

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The thought of entering a room full of cheese trays and eager professionals in suits proffering business cards scares many people to death. Wouldn’t you rather just stay in the office and work in your business? So would most of us. But the fact remains that in person meetings are one of the best ways to make contacts and close deals, and so networking events are a necessary evil. If you work them right they can even be – dare I say it – fun. Here’s how: Read More

YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service: Read More