In the promotion of your business through public relations, there are a number of “fatal” mistakes you can make that will kill or distort your coverage. Of these, there are “Seven Deadly Sins of Public Relations” that will ruin your chances of success, and probably lead to bad p… Read more
You received the call you’ve been waiting for. A radio producer has scheduled an interview to discuss your book, service, product, or issue that you want to promote. You know that discussing your topic on local, national, or even international rad… Read more
OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms fac… Read more
It is the worst nightmare of anyone involved in event planning: The event turns into a disaster. Such was the case last week in London, where British Airways (“BA”) and BAA, which operates Heathrow Airport, opened Terminal 5.… Read more
Dumbstruck. That’s how I felt after reading Jeffrey Goldberg’s article in the April 2nd edition of The New Yorker entitled “Selling Wal-Mart.”
“The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: ‘promote,’ ‘respons… Read more
It was just a simple contest. For Toys “R” Us, Inc., however, it turned into a public relations nightmare.
The toy retailer started off 2007 in ugly fashion after a contest to award the first baby born in 2007 a $25,000 United States savings bond went awry amid charges of xenophobia and racism. … Read more
When transit strikers in New York City went on strike last December, I tuned into NY1, a local news station owned by Time Warner and carried exclusively on the company’s cable system. The station had up-to-the-minute information on the labor negotiations and traffic situation. I didn’t bo… Read more
I can only imagine what it’s been like for the public relations people at JetBlue over the past week. If any of those folks get paid by the hour, they’ve been racking up some serious overtime.… Read more
The business world was shocked on Monday when it was announced that McDonald’s Chairman and CEO Jim Cantalupo had died of an apparent heart attack.… Read more
Bizarre is a word I’ve heard muttered often over the past few days when it comes to Overstock.com.… Read more