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We don't just send your press release. We send you proof of distribution!

April 21, 2009
PR Media Coverage

It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an example of how difficult it is to quantify the benefits of media coverage in the public relations world. (Read more…)
April 15, 2009
Public Relations vs. Journalism: Clashing Agendas

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. (Read more…)
February 2, 2009
A Few Reminders for the Public Relations Industry

The Post-it notes were piling up on my desk with plenty of reminders for those who work in public relations. PR newbies should, of course, take these suggestions to heart. And while these tips may seem obvious to public relations vets, that’s precisely why it’s so crucial they’re not forgotten. (Read more…)
January 20, 2009
Learning from a Century of Press Releases

On October 28, 1906, the Pennsylvania Railroad issued what is believed to be the first press release. The release was the idea of the company’s outside public relations counsel, Ivy Ledbetter Lee, and it revolutionized how companies and organizations delivered information to the public. And modern-day public relations professionals can still learn plenty from the story of that very first press release. (Read more…)
January 16, 2009
Make Sure Your Press Release Contains “Just the Facts”

A press release is not an advertisement. A press release is a subtle piece of advertorial: a combination of advertising and editorial content. The point of advertising is to bring a product, service, or cause to the attention of a consumer, voter, volunteer, or contributor. It involves matching the right content with the right audience. A press release is in one sense an advertisement, but in this case your audience is the media. You’re selling them an idea for a story instead of a product or service, though, and it’s crucial you understand what journalists don’t want to hear. (Read more…)
What’s Your Type (When It Comes to Press Releases)?

Not all press releases are created equal, and not all press releases have the same urgency or importance. The following breakdown divides press releases into the three key categories that you’ll need to be familiar with when planning your public relations strategy. This brief overview will not only help you write more eye-catching press releases, but target your press releases more efficiently, as well. (Read more…)
January 15, 2009
Tips for Organizing Your Public Relations Strategy Online

As a reporter, I had a recurring nightmare that I was on deadline and working on a huge story, frantically trying to find the public relations person for the company I was writing about. I looked high and low on the company’s web site and could only locate the company’s main office number. I dug up old press releases online, but there was no public relations contact listed. This nightmare has been reality more than once for me. The internet is a standard business tool now, but many public relations departments, large and small, still ignore one of its main purposes: the distribution of information. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. (Read more…)
January 13, 2009
Building a Stronger Relationship Between Public Relations and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relations people. But it’s not impossible to build relationships with reporters, provided you can meet two or three of their basic conditions. (Read more…)
January 12, 2009
Building a More PR-Friendly Online Presence

The internet is one of the most basic tools in the modern public relations toolkit, but when building your company’s online presence, how do you attract visitors who will virtually sit back and stay awhile, visitors who might possibly even return in the near future? By focusing on the consumer. Frequent users are attracted to the web because they see it as their own personal exploration tool and want to actively contribute to the global discussion and stay ahead of the information curve. They see themselves as being in control and no longer passive. The following are three questions you should ask yourself as you try to emphasize your online presence in your public relations strategy. (Read more…)
January 9, 2009
Focusing on the Small Details in Public Relations

You may have heard people say that “the devil is in the details.” There’s a more relevant version of that old saying when it comes to effective public relations: “The difference between first rate and mediocre is the details.” A lot has been written about major aspects of public relations. This article focuses on the small details that make a big difference. (Read more…)

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