1. April 22, 2011

    What Does It Mean When Your Press Release Fails?

    You spent what seemed like a thousand hours on your latest press release only to see it almost totally ignored. Is it the end of the world? Or perhaps is there something you can do to save it? (Read more…)

  2. April 14, 2011

    Why Reporters Like Getting Story Ideas From Press Releases

    The common thought regarding journalists and press releases is that they loathe them with the fire of a thousand suns. And that’s just not entirely accurate. While they do hate the fact there are roughly ten zillion of them a day to go through (most of them horribly written), the fact is, there are benefits to a press release. If there weren’t, would journalists take the time going through them? (Read more…)

  3. March 30, 2011

    5 Reasons to Hate Traditional Press Releases

    Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)

  4. March 24, 2011

    5 Reasons to Write Press Releases – Other Than to Get Press

    Tired of newspapers rejecting your press release? Feel like you’re writing all the time with no reward? Then it’s time for a change of tactic. Instead of always trying to do the same thing and getting the same result, why not transform your press release into something else entirely. (Read more…)

  5. March 17, 2011

    How to Write a Killer Press Release in 15 Minutes

    If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to. (Read more…)

  6. November 24, 2010

    5 Non-PR Uses for Press Releases

    It may seem like a bit of an oxymoron, but press releases don’t just have to be for public relations anymore. There are, in fact, several uses for that great little story you just wrote besides sending it out to endless news desks and tired reporters. Try these five suggestions out before you resort to using your press release to wrap fish! (Read more…)

  7. November 18, 2010

    7 Ways Press Releases Trump Advertising

    If you’re deciding whether to spend all your energy and resources on an advertising campaign, you may want to consider the little used option instead: press releases. While direct advertising has its advantages, press releases have their own, and some of them are a little surprising. (Read more…)

  8. November 17, 2010

    Why Evergreen Content Makes for Great Press Releases

    When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen content. (Read more…)

  9. November 10, 2010

    5 Things to Check before Sending That Press Release

    So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be. (Read more…)

  10. November 8, 2010

    5 Reasons List Press Releases Work

    There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work. (Read more…)

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