Free Content: What to Make and Why

Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they mig… Read more

5 Ideas to Transform Your Website in 2017

Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-de… Read more

Pitch vs. Press Release: What’s the Difference?

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Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release an… Read more

How to Promote Your Content Marketing with Press Releases

What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. Howe… Read more

7 Social Media Dos and Don’ts for Healthcare Providers

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too.

Especially when it … Read more

The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there?… Read more

Email Etiquette for PR People

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR peopl… Read more

Outside the Link: Google’s Crowned PR as the New SEO

Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop u… Read more

How to Think 3 Steps Ahead in PR

Public relations is all about timing. Post something online at the right time and you’re golden – post at the wrong time and you’re out of luck. Release your press release right as the holiday shopping period begins and you’re rich – release it too late and you missed the window. With careful planning comes g… Read more

PR Problems You Never Expected

Most PR pros have a grandiose idea of what public relations is before they go into the field. They see representation of it on TV or a movie and believe that the job is all glamour and hobnobbing with celebrities all the time. However, after a few years actually doing PR work, they quickly discover it’s not all … Read more