1. September 12, 2011

    How to Earn Your Girl Scout Badge in Social Media PR

    When a young lass is going for, say, her gardening Girl Scout badge, it’s never as simple as “plant a pea plant.” There are several steps involved – learning about seeds, proper watering techniques, and maybe a fertilizer lesson or two. Make like a Girl Scout and apply the same mentality when earning your Girl Scout badge for social media. (Read more…)

  2. August 25, 2011

    5 Things Bloggers Can Learn From Journalists

    While the face of journalism is certainly changing, bloggers would still be wise to take notes on the way traditional journalists approach their news stories. (Read more…)

  3. May 12, 2011

    What Company Blog Readers Really Want to Know about Your Business

    Are you thinking about starting up a blog for your business? A solid idea! Many companies are moving in this direction to inspire a sense of openness with their customers. It can provide a direct customer-to-business information superhighway that gives people insight into how your company works. (Read more…)

  4. March 1, 2011

    8 Ways to Get More Comments on Your Blog

    If you’re a blogger, you live for comments. Comments are like endorsements. They show that people are actually interested enough in what you’re saying that they’ll take the time to share their own thoughts. (Read more…)

  5. January 18, 2011

    How to Keep Your Audience Returning to Your Website

    Have you ever surfed your way to a beautiful, interesting and informative website? You spent a few minutes on it, thought about how clever it was, and then some other shiny internet link caught your attention. Soon, the original fascinating site was lost in a morass of internet tabs and eventually closed. Weeks later, perhaps, you tried to remember the name of the site, but gave up. Or, worse, maybe you never even thought about the site again at all. (Read more…)

  6. October 21, 2010

    The Whys and Hows of Guest Blogging

    You’re a busy person. You have work to do. Maybe you maintain your own blog, social media accounts, and marketing efforts. Why seek out another blogger and ask to write a post on his or her blog? Simple. Because guest blogging gets your name and ideas out in front of an audience that you might otherwise never have reached. (Read more…)

  7. September 15, 2010

    3 Types of Comments You Can (and Should!) Delete from Your Blog

    Late last year, I wrote a post offering tips for handling negative blog comments. I said it then and I’ll say it again, I’m not a fan of deleting negative comments. I think blogging is about giving everyone a voice, and if someone disagrees with you, they should be allowed to voice their opinion. Sure, you might not like what they have to say, but it can spark a good discussion while showing your readers you don’t shy away from criticism. (Read more…)

  8. July 26, 2010

    7 Tips for Avoiding Social Media Burnout

    If you’re like the rest of us, you spend much of your day blogging, commenting, Tweeting, Facebook-ing, Digging, and interacting on other social media outlets. This can certainly have its benefits, but I don’t have to tell you how time consuming and overwhelming it can be if you’re trying to go it alone. (Read more…)

  9. May 24, 2010

    6 PR-Boosting Topics for Your Company Blog

    Why do you maintain a company blog? Chances are you blog to engage your target audience and give them fresh news about your company and views. But are you getting the most out of your blog, or merely playing catch up? If your company blog is stagnating, why not blog about one of these six PR-boosting topics? (Read more…)

  10. April 26, 2010

    The 5 Rules of Blog Etiquette

    With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window. (Read more…)

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