PR Fuel: PR News, Views, & Stews

5 Potential Negative Effects of Your Social Media Obsession

January 27 2010

Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. Read More

The Biggest Public Relations Mistake You Could Be Making

January 26 2010

PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. Read More

7 Tips for a Better Pitch

January 25 2010

Successful PR people know that pitching is a science. If you want reporters to give you the time of day, you have to know the best tactics for grabbing their attention and selling them on your story. Read More

The Fine Art of Follow Up in Public Relations

January 22 2010

What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? Read More

25 Tips from 25 PR Experts

January 20 2010

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. Read More

Why Should PR Pros Use Media Monitoring?

January 19 2010

When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. Read More

7 Habits of Highly Effective PR Magnets

January 15 2010

PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time again. Read More

10 CringeWorthy PR Disasters

January 13 2010
    “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt

As Mrs. Roosevelt said, learning from the mistakes of others is an important way to become better at what you do. The good news for us PR folks is there are plenty of mistakes made by others that we can learn from. Just take a look at these 10 PR disasters. Read More

PR Measurement Tips to Grade Your Campaign’s Performance

January 12 2010

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? Read More

30 PR Experts You Should Follow on Twitter

January 11 2010

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR blog, I thought I’d share what I believe to be the 30 PR experts you should follow on Twitter. Now, I’m sure there are many more who deserve to be on this list, so please leave a comment with your favorites. Read More