PR Fuel: PR News, Views, & Stews

How to Get More Guest Blogging Opportunities

January 08 2010

Guest blogging is beneficial in many ways. It allows you to reach a new audience, and it’s useful for link building. You can also build your authority through guest blogging. Read More

7 Tactics for Getting More Podcast Listeners

January 06 2010

2009 was a big year for podcasting. Advertising on podcasts increased significantly over 2008 (by over 250% according to one source), and the audience for podcasting grew by about 22%. Millions of people now listen to podcasts every day. In short, podcasting went mainstream last year. Read More

Why You Should Be Podcasting

January 05 2010

Everyone knows what podcasting is, but many businesses are still overlooking it. As portable audio devices (like the iPod) become more ubiquitous, podcasting becomes even more important as it allows you to reach your target audience while they’re on the go. Read More

Everything You Need to Know to Nail Your Media Interview

December 30 2009

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. Read More

10 Ways to Increase Blog Traffic

December 29 2009

Recently, I talked about what I believe are the 10 essential ingredients for a successful blog. One ingredient I mentioned in that post is traffic. Without traffic, you’re blogging to nobody. Your blog is just floating out there not doing anything of importance. Read More

A Collection of Must-Have Online Reputation Management Tools

December 21 2009

Everything you do – from the customer service you provide to the press releases you send out – is done to help build a positive reputation so you can attract more business. Unfortunately, all it takes is a Tweet or a blog post from an upset customer to damage your reputation. Read More

When Should You Delete Blog Comments?

December 18 2009

Last week, I wrote a post talking about the best ways to handle negative blog comments. You may have noticed that almost all of the tips on the list were about responding to negative comments, not deleting them. That’s because I’m usually not a fan of deleting blog comments. I think blogs should be a place where everyone has a voice. As soon as you become a dictator, controlling who gets to speak and who doesn’t, your readers will begin to lose interest. Read More

Pay-for-Play PR – Is the Gamble Worth It?

December 16 2009

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. Read More

How to Create a Buzz for Your Business

December 15 2009

Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you? Read More

The Dos and Don’ts of Online Viral Marketing

December 14 2009

For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake. Read More