PR Fuel: PR News, Views, & Stews

Top 7 Branding Mistakes to Avoid

March 05 2010

Your brand is your company’s personality. It’s the promise of value that you make to customers. It’s the thing that consumers either connect with and hang onto or reject and avoid for life. Read More

Don’t Disrespect the Host of Your Media Interview

March 04 2010

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. Read More

7 Videos of Guests Losing Their Temper during TV Interviews

March 02 2010

If you’re going on TV for an interview, you don’t want to follow in the footsteps of these angry guests. Check out these 7 videos of guests blowing up at reporters. Read More

How to Apologize When Your Company Screws Up

March 01 2010

Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconcile with the company. Read More

Top Alternatives to Business Cards

February 26 2010

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest trash can. Read More

7 Offline Marketing Ideas to Build Buzz for Your Business

February 24 2010

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. Read More

How to Use Contests and Giveaways to Boost PR

February 23 2010

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? Read More

5 Steps for Creating a Public Relations Strategy

February 22 2010

Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: Read More

Public Relations at the Local Level

February 19 2010

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. Read More

What’s the Right Press Release Length?

February 18 2010

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? Read More