PR Fuel: PR News, Views, & Stews

From “Advertorial” to “Wire Service”: PR Terminology Explained

June 17 2010

If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language.  Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time. Read More

How to Prepare for Your Television Appearance

June 16 2010

A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? Read More

Tips for Publicizing Your Company with a Video Commercial

June 15 2010

Who would you trust more with your money? Someone you read about, or someone who you can see and whose voice you can hear? When people make the decision to retain your company or buy your product, they are making the decision to trust you with their money. No matter what industry you are in or what niche you fill, you have competitors out there. Read More

Is PPC a Good Option for Crisis Management?

June 11 2010

Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and Toyota was really just hanging on for dear life as they rode it out. Read More

The Problem with Press Release Quotes

June 09 2010

Most press releases suck. They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release template is the boring, lifeless executive quotes it demands. Think about it. When is the last time you saw a press release that didn’t contain 2-3 throwaway quotes from some exec talking about how great his company is? Read More

A Closer Look at Embargoed Press Releases

June 08 2010

In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. Read More

5 Ways to Become a Better Press Release Writer

June 07 2010

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Read More

What’s the Goal of Your Press Release Distribution?

June 03 2010

Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you have nothing to compare it against. Read More

Finding the Best Angle for Your Press Release

June 01 2010

Whenever you write a press release, your foremost challenge is to grab the attention of your reader-whether it’s a reporter, buyer, investor, or someone else. Of course, there are thousands of other companies competing with you for this attention, meaning you need to do something really special and interesting if you want to stand out from the crowd. Read More

Who is Your Press Release Audience?

May 28 2010

Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? Read More