PR Fuel: PR News, Views, & Stews

Is PPC a Good Option for Crisis Management?

June 11 2010

Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and Toyota was really just hanging on for dear life as they rode it out. Read More

The Problem with Press Release Quotes

June 09 2010

Most press releases suck. They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release template is the boring, lifeless executive quotes it demands. Think about it. When is the last time you saw a press release that didn’t contain 2-3 throwaway quotes from some exec talking about how great his company is? Read More

A Closer Look at Embargoed Press Releases

June 08 2010

In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. Read More

5 Ways to Become a Better Press Release Writer

June 07 2010

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Read More

What’s the Goal of Your Press Release Distribution?

June 03 2010

Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you have nothing to compare it against. Read More

Finding the Best Angle for Your Press Release

June 01 2010

Whenever you write a press release, your foremost challenge is to grab the attention of your reader-whether it’s a reporter, buyer, investor, or someone else. Of course, there are thousands of other companies competing with you for this attention, meaning you need to do something really special and interesting if you want to stand out from the crowd. Read More

Who is Your Press Release Audience?

May 28 2010

Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? Read More

7 Important Benefits of Press Release Distribution

May 27 2010

I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. Read More

Statistics Highlighting the Importance of SEO Press Releases

May 26 2010

In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. Read More

4 Ways to Create Apple-Like Brand Loyalty

May 25 2010

If you’ve ever met an Apple fan, you already know the definition of brand loyalty. Apple enthusiasts take their love for the electronics company to extreme levels, with many getting tattoos and others making Halloween costumes out of stolen displays. Apple fans have a deep emotional attachment and long-term commitment to the products the company puts out. Read More