PR Fuel: Press Release News, Resources & Public Relations Tips - Page 80 of 91

The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

April 24 2009

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? Read More

Strengthening the Relationship Between Public Relations and Business Journalism

April 23 2009

Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman. Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets regarding the relationship between public relations practitioners and business journalists, and Heyman’s insights should be required reading for any PR department or newsroom. Read More

Blind Dates: Preparing for a Media Interview

April 21 2009

If you’ve ever been on a blind date, you know it can be a harrowing experience. You’re thrust into a situation — one you may not even want to be in — and the only information you usually have is second hand. You want to make a good impression — unless you’re trying to get home early — so you have to be prepared. A face-to-face media interview or in-person meeting with a journalist is a lot like a blind date. Read More

PR Media Coverage

April 21 2009

It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an example of how difficult it is to quantify the benefits of media coverage in the public relations world. Read More

Improving Public Relations: Is a Communications Audit Right for You?

April 20 2009

Before you send out another press release or write your next employee newsletter, ask this question: “Are my company’s communications operating from a detailed plan customized for my clients, employees, and press contacts?” If your answer is no, there’s a communications audit in your future. The general goal of a communications audit is to identify how a company interacts with key audiences such as customers, employees, and the media. Read More

Public Relations Role Models: What You Can Learn From Pro Athletes

April 17 2009

By now we all know it’s rarely worthwhile to hold up professional athletes as role models. While athletes still rank as popular heroes for kids, we’ve definitely seen a shift in the past decade to more traditional role models — teachers, doctors, etc. But one arena where it is worth looking to professional athletes as role models is public relations. Read More

How to Stand Out in a Crowded Public Relations Industry

April 16 2009

High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good news, right? Sort of. Read More

Turning the Tables: A Journalist Talks Public Relations

April 16 2009

A while back, a friend who works in the public relations industry cornered me with a few questions. The following discussion about public relations and the media takes a little peek into how the two intertwined industries relate to each other. Read More

Public Relations vs. Journalism: Clashing Agendas

April 15 2009

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. Read More

Public Relations Basics: Mastering the Television Interview Process

April 14 2009

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. Read More