PR Fuel: PR News, Views, & Stews

7 Offline Marketing Ideas to Build Buzz for Your Business

February 24 2010

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. Read More

How to Use Contests and Giveaways to Boost PR

February 23 2010

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? Read More

5 Steps for Creating a Public Relations Strategy

February 22 2010

Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: Read More

Public Relations at the Local Level

February 19 2010

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. Read More

What’s the Right Press Release Length?

February 18 2010

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? Read More

Exposing the Top 5 Customer Service Myths

February 16 2010

Excellent customer service is the cornerstone of most successful businesses. Without great service, you risk alienating your target audience and losing business to your competition. Everyone seems to know this, but why do so many businesses still provide poor customer service? Perhaps it’s because they’re buying into these customer service myths. Read More

Top Tips for Proofreading Your Press Release

February 15 2010

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. Read More

Using Customer Pain Points to Tell Your Story

February 12 2010

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”? Read More

Reputation Management: Dominating the Search Results for Your Company Name

February 09 2010

Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. Read More

When (Not) to Hold a Press Conference

February 08 2010

If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters.  But the operative phrase there is “in the movies.” Read More