When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”
Check out these press release writing dos and don’ts so you can discover the best tips for crafting an attention-grabbing release.
What are some other press release writing dos and don’ts that you’d add to this list?
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: https://www.ereleases.com/prfuel/subscribe/.
Great tips! Thanks for sharing.
I am surprised that you are using the term “Press Release” which is a carry over from the days when print was the dominant medium. Most progressive companies have opted for the term “News Release.” In fact I know some broadcast people who delete anything marked “Press” Release.”
Don’t be surprised. The market has decided press release is the term people use and are familiar with.
Using Google’s Keyword Tool:
press release gets Global Monthly Search Volume of 823,000
news release gets Global Monthly Search Volume of 90,500
media release gets Global Monthly Search Volume of 40,500
Any member of the media that deletes something that says press release has no ethics and is probably a really bad journalist. The same thing with journalists who do the same thing because of individualized pet peeves. Some people have valid pet peeves but they aren’t the norm. Acting out on small “insults” show short-sightedness and pettiness. A true journalist should judge a press release on its merits. Noting that, there are some things you can do with your press release that guarantees it won’t get read. I just can’t take seriously that calling it a press release is one of them.
Am curious as I am new to marketing and releases, we have a small company and want to know if you can mention past clients by name in a release without their approval. We are not planning to quote anyone or mention details at all about any company, just a little name dropping for use with release, and can you do this, mention a company name as a past client, or is this not right?
Thanks so much,
It depends. Some clients get bent out of shape at a mere mention. Others won’t care or notice. Does your contract forbid you from discussing that they are a client. If not, I suppose you’re fine but you may be alienating a past client. Talk to previous contact person and ask if it would be ok to mention them as a past client. If they say yes, you’ve covered your bases. If they say no, you can still do it but you now know you are burning a bridge.
RT @ereleases: New blog post: The Dos and Don’ts of Press Release Writing https://www.ereleases.com/prfuel/dos-dont…