A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to communicate your message more effectively, engages diverse audiences, and amplifies your reach across digital, social, and influencer platforms.
Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead.
The last point is one I disagree with. However, I do believe multimedia news releases are something we should be paying close attention to.
Benefits of a Multimedia News Release
By adding video and social bookmarking to your news releases, you let your other audience interact with your content and share it online with their friends and social networking connections. This helps you spread your message further, educating more people about your company, products, and services.
In this way, the multimedia news release is like a bunch of building blocks. By simply adding images, video, and links to other interactive media, you’ll have gone a long way past your competitors towards creating a multimedia experience. The journalist can view all the different pieces-videos, links, charts, pictures, etc. – and arrange them in a way they determine builds the best story.
What are your thoughts on multimedia news releases? Do you use them?
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Grab your free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: https://www.ereleases.com/free-offer/big-press-release-samples-book/