PR Fuel: PR News, Views, & Stews

Trying to Pitch Yourself as an Expert? Be Likeable.

September 25 2014

Just saying you’re an expert doesn’t make you an expert. The fact is that the customers you’re going after won’t take your word for it. They won’t automatically trust you just because you tell them they should. They need to hear it from an unbiased source, and one of the best ways to do that is to get your name in print. When you’re the guy or gal reporters turn to for quotes on news stories in your field, your audience starts to trust you and also see you as an expert. That means they’ll be likelier to do business with you. But before you can get to that point, you have to become the trusted source reporters turn to. And before you can do that, you have to pitch yourself to them as an expert. Read More

Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter

September 24 2014

Twitter can be a great place to interact with journalists. The majority of journalists use Twitter for interacting with readers, researching stories, and sharing news. For PR folks, Twitter can provide an ideal channel for building relationships with journalists, but of course, there’s a right way and a wrong way to go about it. If you don’t want to shoot yourself in the foot, you’d better know the difference. After all, you don’t want to be “that guy (or girl).” Read More

A New Approach to Guest Blogging

September 22 2014

It wasn’t all that long ago that guest blogging was the trendiest tactic for building links and boosting SEO. Then the spammers took over, and before you know it, Google’s Matt Cutts had essentially proclaimed the death of guest blogging. Now, most people have jumped off of the guest blogging bandwagon and moved on to other things, and that’s a good thing. It’s an opportunity. If you ask me, now is the best time ever to be a guest blogger, but if you’re going to get back in the game, you need to have a new approach. Read More

Do You Have the Time for a PR Firm?

September 22 2014

Hiring a PR firm requires more than a financial investment. It demands an investment of your time as well. A lot of clients are under the mistaken impression that hiring a PR firm will give them the ability to completely step away from all PR responsibilities, giving them all the time in the world to devote to other tasks. In fact, the opposite is often true. If you’re planning on hiring a PR firm, you’d better have time to devote to them. Read More

Hopping on Trends: Good or Bad in the Long Run?

September 19 2014

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.  Read More

Going with Your Gut Feeling in PR

September 18 2014

They say that, in love, to go with your gut. The more you act on your inside feelings rather than your head, the better off you’ll be. Supposedly going with your gut means you’ll make better decisions over the long term – some may be bad decisions, but overall you’ll be in the clear.  Read More

Why PR Has Taken the World By Storm

September 17 2014

 Public relations is everywhere. All you have to do is take a quick look around at commerce these days and you’ll see companies that have at least a small PR presence. Be it social media, blogs, or even an offline event, businesses have embrace the PR world wholeheartedly. Even the smallest business knows they need some sort of presence to make it in this day and age.  Read More

Cultivating Interest Online Takes the Right “Ingredients”

September 16 2014

Boy do I love breakfast. On Saturday mornings I like to wake up and make breakfast for everyone even though I don’t particularly know how to cook. But it’s fun to get all sorts of stuff together, most of it fried, and chow down to start the weekend off right. Of course we have to make sure to move around after to burn it off, but it’s worth the exercise.  Read More

Finding Your Fans on Reddit

September 15 2014

Despite its anti-corporate, anti-ad attitude, Reddit finds itself raided by businesses all the time. At any time you can hop on and find accounts that are pretty obviously business owned. They’ve never posted on the site before and suddenly adding funny images or pro-corporate AMAs. You may have even tried to do this before.  Read More

Don’t Let Your Press Release Die in Obscurity Online

September 12 2014

Having trouble getting your press release in the newspapers and magazines? Then your next inclination might be to take it online. You know there exists the possibility of thousands, even millions of eyeballs will see your press release there. It’s just whether or not you can get these eyeballs to click on your story.  Read More