PR Fuel: PR News, Views, & Stews

Writing Contributed Articles for PR? It’s Not About You.

September 29 2014

The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed articles to targeted publications your audience reads. That’s right, you need to be the content creator. Dwindling staffs and budgets have left publications of all sizes with content gaps that need to be filled, and pitching your own articles give you the ability to establish your expertise, share your message, and be a part of the conversation with your audience. It also gives you more control over the message than if someone from the publication was the one writing about you. Read More

The Essential Elements of a Newsworthy Press Release

September 26 2014

When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly misused tools by brands. It has become a crutch for a lot of companies. Don’t know what to do? Send out a press release! Read More

Trying to Pitch Yourself as an Expert? Be Likeable.

September 25 2014

Just saying you’re an expert doesn’t make you an expert. The fact is that the customers you’re going after won’t take your word for it. They won’t automatically trust you just because you tell them they should. They need to hear it from an unbiased source, and one of the best ways to do that is to get your name in print. When you’re the guy or gal reporters turn to for quotes on news stories in your field, your audience starts to trust you and also see you as an expert. That means they’ll be likelier to do business with you. But before you can get to that point, you have to become the trusted source reporters turn to. And before you can do that, you have to pitch yourself to them as an expert. Read More

Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter

September 24 2014

Twitter can be a great place to interact with journalists. The majority of journalists use Twitter for interacting with readers, researching stories, and sharing news. For PR folks, Twitter can provide an ideal channel for building relationships with journalists, but of course, there’s a right way and a wrong way to go about it. If you don’t want to shoot yourself in the foot, you’d better know the difference. After all, you don’t want to be “that guy (or girl).” Read More

A New Approach to Guest Blogging

September 22 2014

It wasn’t all that long ago that guest blogging was the trendiest tactic for building links and boosting SEO. Then the spammers took over, and before you know it, Google’s Matt Cutts had essentially proclaimed the death of guest blogging. Now, most people have jumped off of the guest blogging bandwagon and moved on to other things, and that’s a good thing. It’s an opportunity. If you ask me, now is the best time ever to be a guest blogger, but if you’re going to get back in the game, you need to have a new approach. Read More

Do You Have the Time for a PR Firm?

September 22 2014

Hiring a PR firm requires more than a financial investment. It demands an investment of your time as well. A lot of clients are under the mistaken impression that hiring a PR firm will give them the ability to completely step away from all PR responsibilities, giving them all the time in the world to devote to other tasks. In fact, the opposite is often true. If you’re planning on hiring a PR firm, you’d better have time to devote to them. Read More

Hopping on Trends: Good or Bad in the Long Run?

September 19 2014

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.  Read More

Going with Your Gut Feeling in PR

September 18 2014

They say that, in love, to go with your gut. The more you act on your inside feelings rather than your head, the better off you’ll be. Supposedly going with your gut means you’ll make better decisions over the long term – some may be bad decisions, but overall you’ll be in the clear.  Read More

Why PR Has Taken the World By Storm

September 17 2014

 Public relations is everywhere. All you have to do is take a quick look around at commerce these days and you’ll see companies that have at least a small PR presence. Be it social media, blogs, or even an offline event, businesses have embrace the PR world wholeheartedly. Even the smallest business knows they need some sort of presence to make it in this day and age.  Read More

Cultivating Interest Online Takes the Right “Ingredients”

September 16 2014

Boy do I love breakfast. On Saturday mornings I like to wake up and make breakfast for everyone even though I don’t particularly know how to cook. But it’s fun to get all sorts of stuff together, most of it fried, and chow down to start the weekend off right. Of course we have to make sure to move around after to burn it off, but it’s worth the exercise.  Read More