According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be.
One of the most effective ways to get you the brand image recognition you want is through a press release. Press release services will help you reach your target audience, build media relationships, and get your brand to where you want it to be.
There are many reasons to use a press release over more traditional forms of advertising. They are certainly amongst the most useful advertising methods of the twenty-first century, especially with the rise in social media.
Keep reading to find out the top ten reasons your brand needs press release services to grow.
1. Establish a Relationship With Your Target Audience with Press Releases
Building connections with your target audience is the only way to get your product or service to sell. And honing in on a specific group of people to sell to will catapult your brand to instant recognition.
Using a press release is one of the best ways to do this. By being in control of what your press release says and who it targets, you can make sure your brand name is being heard in all the right places.
You’ll quickly establish a relationship with all the people you are trying to reach. Because press releases can be so specific and targeted, they are one of the best ways for you to approach your audience.
2. Press Releases can Get Your Name and Brand Out in the World Fast
Press releases are speedy and punctual. This allows you to set a timeline for how you want your brand to be put into the world.
Whether you’re a new business or more established, you want to have your brand image exposed quickly and effectively. Building a press release is simply a matter of designing it how you want it and then sending it out to the relevant sources.
It really is that simple. Press releases work quickly to get you the brand recognition you deserve.
3. You’ll Be Easily Recognizable
One of the most important parts of any brand is being recognizable. Even if you have the best quality product to offer, if no one knows you exist, you aren’t going to sell.
A press release is an affordable way to get your brand’s name out there. By focusing on reaching your target customers, your brand will become well known quickly. A press release targets the right people across the right platforms to bring you the recognition you want.
This recognition will not only generate more sales, but it will also increase the number of people talking about your brand on a daily basis. So if you want your brand to become a household name, a press release service could be just what you’re looking for.
4. Press Releases Build Connections With the Media
Journalists are always receiving press releases, so making use of press release service can be a good way to improve your business’s relationship with the media.
However, in order for a journalist to take your press release seriously, you’ll want to make sure it’s made to the highest possible standards. You want a journalist to want to use your press release. That’s where press release services come in.
A dedicated press release service will ensure your product jumps off the page when a journalist reads it. This will get them engaged and interested in who you are and what you do.
It will also mean that the next time one of your press releases lands on their desk, a journalist will know you to be professional and dedicated to your business.
5. Press Releases can Show How Your Company is Reliable
One of the many benefits of press release services is that it can help to prove just how reliable your company is. Reputation is the most important word for any business, so if you have a good one, the customers are guaranteed.
There are several ways a press release shows how reliable your brand is. You are in control of what is said about what you do, so focus on promoting customer care and reliability.
A press release can also help you be recognized by other industry names, whether they are competitors or not. This leads you to be viewed as a professional service, worthy of being considered at the top of your game.
6. Be Seen on Every Platform
One of the most important advertising techniques of the twenty-first century is getting seen across every available platform. This includes other websites, social media platforms, and even television.
Using press release services to do this is a highly effective way of getting your brand name out there. Press releases often have a snowball effect; the initial press release is made, and this builds interest and excitement around your company or product.
Following this, more and more people talk about it across every platform. This generates even more excitement around your business, and the cycle continues.
7. Announce Your New Products With a Press Release
A press release is an excellent way to announce any new and upcoming products you have. It can help to generate interest in any new item, especially from an already established company.
However, if you’re a brand new business that wants to promote itself, a press release service is still a perfect option. You’ll have the advantage of showing customers why yours is the best product or service to go with over other competitors.
A press release for a new product will do exactly what you want any kind of advertising to do: It will get people talking about your company. This will bring new customers and increase profits.
8. Bring Traffic to Your Sites
As many sales are conducted online these days, most businesses and companies are reliant on websites to get to their customers. Social media is also being used more often to engage with potential customers.
However, it’s no good having a website that doesn’t have any traffic flowing to it. Using a press release service can help with this. PR campaigns get people talking about your brand.
When this happens, people are inclined to search for you and your business online. They may follow you on social media if they like what you do, which will further increase your influence.
By having your website rank highly in SEO searches, you’ll appear at the top of the list of web pages online. A press release guarantees this kind of coverage for your business. As more people search for your brand name, more traffic will flow easily to your site.
9. Press Releases are Affordable
Whether you’re a new or old business, you want to keep your advertising costs as low as possible. This allows you to put more money into product improvement and development.
But advertising can be on the more costly side. That is why one of the best advantages of a press release is that it is an affordable method of advertising.
The cost of a press release will change depending on certain factors. For example, if you want very wide distribution, it will be more expensive than small-scale distribution.
One way or another, press releases are an inexpensive way to launch your brand image. This makes them perfect for any kind of company that wants to spend their profits on research and development, and not on advertising.
10. Press Releases Bring in New and Returning Customers
Once you have established a relationship with potential customers, you’ll see how a press release helps bring back old customers and generate new ones.
You’ll always stay fresh in the heads of your most loyal customers by using a press release service. These customers will share their experience with your company and business with the people around them. After this, you just have to sit back and wait for the new customers to roll in.
And, every time you issue a new press release, you’ll get even more potential customers talking about you. This pushes your brand out into the world further and will keep customers coming back for more every time you release something new.
Press Release Services Will Make Your Brand Image Soar
More and more brands are relying on press release services to bring them the results they need. By getting your brand name directly to your target customer, a press release will help you take your brand in the right direction.
As one of the most affordable advertising options out there, you really can’t go wrong with using a press release to generate product interest. Perfect for new companies and old companies, a press release gets you on the path to becoming a household name.
You can find out everything you need to know about press release services here. If you still have questions about how press releases work and why you need one, you can contact the customer service team. They’ll be happy to answer any questions and get your brand started on its press release journey.